If you have a question that needs to be answered or are looking for a product, then odds are you are going to Google it. Google has long stood as the most powerful search engine and continues to advance its technology. Millions of search results populate Google’s search results page, so how does it determine what to show first?

Within these results, you will see a mix of both organic search and paid search results. The difference between the two comes down to how they got there. Understanding the difference between organic and paid search results can help your website rank higher.

Organic search

Organic search results are the “natural” results that come up when you type a question or phrase into Google. Typically Google will show you a couple of paid search results before the organic ones. Google’s algorithm determines what it believes are the best results for what you are looking for. These results are determined by looking at title tags, meta descriptions, keywords and so much more.

Not only should your website have a lot of high-quality, relevant content, but you should also be optimizing it. There are many SEO, search engine optimization, techniques you can use in order to help your ranking. Ranking with SEO can be a long process, but working with an experienced digital marketing agency will help ensure you climb the list.

Paid Search

Paid search results are ads that businesses pay for in order to show up the highest in google search results. Rather than waiting for SEO to boost your website in the search results, you can simply pay to rank higher. You can tell a search result is paid for because there will be an “ad” icon next to the result. Google typically shows a couple of paid search results before going into the organic ones.

Companies spend a lot of money to ensure they are being seen. Google Adwords allows businesses to bid on keywords that are relevant to them. However, you cannot simply pay the highest amount to ensure you are seen. Much like organic search, Google still has an algorithm in place to ensure all search results are relevant.

Working with a digital marketing company that understands Google Adwords will not only increase your results but saves you money in the long run. It is so important to be doing constant maintenance on your ads because Google’s technology adds keywords that it thinks are relevant to your business. Sometimes this is beneficial, but sometimes it will add words that are not applicable that you are going to have to pay for.

If you are interested in optimizing your website or implementing Google Adwords, then contact Alpha Key Digital. Our team of experienced digital marketers will help your website rank higher resulting in more leads and sales for your business. Get in touch with us today!