Tune in to this episode of Alpha Bytes as Chad Franzen of Rise25 interviews Alex Zinni, Founder and CEO of Alpha Key Digital, about the importance of crafting compelling narratives.
In this episode of Alpha Bytes, Alex Zinni hosts Bill Streb, Owner of Streb Electric, and Ryan Streb, Service Manager at Streb Electric, to discuss evolving leadership and maintaining quality service in the electrical services industry.
Pay-per-click advertising (PPC) is a type of online advertising in which a fee is paid each time an advertisement is clicked, and the advertiser pays. As a type of auction-based marketing, PPC remarketing utilizes created ads around keywords the advertisers bid on. When potential customers search for those keywords, their ad may appear in organic search results.
Statistics indicate that approximately 97 percent of visitors never return to a website. This means they need more motivation to look at your brand again. PPC Remarketing is a type of online advertising that allows you to display targeted ads to users who have previously visited your landing pages. Reconnecting with potential customers who did not convert the first time they visited your website.
For example, if you are a clothing retailer, a roofing company, or an insulation installer, and a person visits your website but does not make a purchase, there’s a way to reach them again.
With Alpha Key Digital creating remarketing ads, we have the power to customize the ads that a person sees, whether it’s for the specific items or services they were looking for at your website or a general ad promoting your store or services with a discount code.
Google Ads, Facebook Ads, and LinkedIn Ads are all platforms that can be used for online remarketing, giving you even more control over your advertising strategy.
Alpha Key Digital can help you start your own PPC ad remarketing campaigns. First, we will create a target list of potential customers.
Once we have a target list of potential customers, we will create a series of ads geared explicitly for your remarketing campaign. We will target these ads to your potential customers’ specific interests and needs. If a potential customer did not make a purchase on your site, you could target a strategy addressing a purchase by offering free shipping or a discount code on their next purchase.
Alpha Key Digital will also choose the correct ad platform for your PPC campaign. Google Ads is one of the most popular choices for most businesses. Other choices include Facebook and LinkedIn. Choosing the right platform depends on your interests and goals as well as the behaviors of your potential customers.
With so many choices, learning and expertise required to run successful ads, most businesses turn to a professional, such as Alpha Key Digital to obtain the results they desire from the ad campaigns.
Using remarketing ads as a digital marketing strategy has many benefits.
Retargeting potential customers has a 1,046 percent efficiency rate and beats all other ad placement strategies. In marketing, this ROI is attractive.
You’re not limited to just one platform. For example, you can use Facebook Ads for social media remarketing and Google Ads for search remarketing. Reaching potential customers when using multiple platforms increases the likelihood you will reach them where they are most active online. This, in turn, increases the chances they will see your ad and click on your website.
Because potential customers will see your ad multiple times, they are more likely to remember your brand, services, or products. This will lead to increased sales and drive traffic to your website. Usually, it takes potential customers 7-13 times to see your brand before an impression is made, so it’s important to ensure your ads are seen multiple times.
Targeting audiences based on their behavior is done through remarketing. Potential customers who have abandoned their shopping carts are a prime example. They’ve often visited your website numerous times but haven’t converted. With this information, we can target different groups of consumers by creating ads that are more likely to convert them into paying customers.
One of the most affordable advertising methods is PPC remarketing. This is mainly because you target potential customers who have already shown interest in your products or services. You won’t be wasting money on ads nobody will ever see. You can also control your monthly spending by setting your own budget.
Did you know that remarketing ads are automatically optimized by the platform on which they appear? Google Ads search engine result page will automatically display your ad to potential customers who are likely to convert based on their past behaviors. This is another way to ensure your money is well spent because the right people see your ads.
Alpha Key Digital is a full-service digital marketing agency. We specialize in remarketing ads. Contact us today to learn more about growing your business and how we can help with all your digital needs.
Salary Range: $48k-62k
Benefits, 401(k) plan offered, Percentage of New Sales and MRR as bonus
Hybrid Role – Required Office Time/In-Person Weekly @ Our Mentor, Ohio Office
Please NOTE to read the “How to Apply” section thoroughly
Who we are: Alpha Key Digital is a dynamic and rapidly growing digital marketing firm that specializes in providing innovative and results-driven solutions for our clients. With a commitment to staying ahead of industry trends and utilizing cutting-edge technologies, we pride ourselves on delivering top-notch digital marketing services that drive business growth.
Our Core Values:
Integrity in all situations. A house divided will not stand and that also applies to your internal state. Have a clear picture of who you are and what you bring to the table and communicate that with your team and clients.
Results Driven agency that focuses on client success
Growth mindset that always prioritizes continuous improvement and education. Staying curious will foster this mindset.
Excellence in our conduct. We always deliver the platinum services to our clients and ensure that no corners are cut and no work is half-assed.
Having Empathy for yourself, your teammates, and the clients will allow you to stand in their shoes and make better decisions. Be responsive and not reactive by mastering yourself through the gateway of empathy.
Charity by keeping in mind to “always do for others and let others do for you.” Look for ways to donate time, money, to your neighbors or favorite charity. Give back to the community.
Be Resourceful when completing work. If you need to learn how to complete a task, do it. Find a way to get it done. Always ask for help as there are no dumb questions. But have confidence in yourself that you can find a solution.
Agility in getting work done, not getting lost in bottlenecks, and being a jack of all trades. Keeping a lean, and mean, team.
Transparency in all that we do. From billing, onboarding, reporting, client engagement, and the final result, we always positively express the full picture of data. We share the wins and always offer solutions to grow and adapt.
Treating marketing like chess and being three steps ahead. Anticipating all future technologies trends and client’s needs before they are even aware of them.
Job Summary:
We are seeking a talented and experienced Digital Marketing Strategist to join our team and lead our digital marketing efforts. The ideal candidate will have a strong background in digital marketing strategy, campaign management, and a proven track record of driving successful campaigns across various online channels. As a pivotal member of our team, the Digital Marketing Strategist will not only spearhead the development and implementation of digital marketing strategies but will also serve as a primary point of contact for our valued clients. This role involves direct client interaction, ensuring that their objectives are understood, and their expectations are exceeded. The Digital Marketing Strategist will leverage their expertise to nurture client relationships, provide strategic guidance, and continuously optimize campaigns to deliver maximum results.
If you thrive in a client-facing role and possess a passion for digital marketing innovation, we want to hear from you!
Responsibilities:
Qualifications:
How to Apply: This posting will be closed as soon as we find the perfect match. So, make sure to read the description carefully, apply promptly, and take your time to submit a high-quality application that stands out.
To apply, send a 2-4 minute video about yourself and why you’re the perfect fit for this role to alex@www.www.alphakeydigital.com Please include “Digital Marketing Strategist Application” in the subject line so we know you have read the job description and instructions.
If we think you’re a great fit, you’ll be asked to send us your resume and attend video interviews to talk more about your qualifications.
Join our team at Alpha Key Digital and play a pivotal role in driving our digital marketing initiatives to new heights. We offer a collaborative and growth-oriented work environment where your skills and creativity will make a significant impact. Apply today and be a part of our exciting journey!
In today’s digital age, establishing a strong online presence is crucial for success. WordPress, a versatile and powerful content management system, has emerged as a leading platform for website creation and design. Equally important is finding the right website design agency, particularly one that’s conveniently located near you. This article delves into the realm of WordPress experts and local web design agencies, offering insights into their importance, services, and how they can significantly boost your online strategy.
WordPress began as a simple blogging platform but has evolved into a robust tool for creating diverse websites. Its growth reflects a broader trend in web design, where flexibility and user-friendliness are paramount. This section explores WordPress’s journey and how it has become a cornerstone of modern web development.
WordPress stands out for its ease of use and extensive customization options. The platform’s large library of themes and plugins allows users to tailor their sites to their specific needs and preferences. Here, we’ll discuss why WordPress is the go-to choice for many businesses and individuals looking to establish a compelling online presence.
WordPress experts are more than just web developers; they are specialists deeply versed in the platform’s intricacies. They possess a mix of technical skills and creative vision, enabling them to craft unique and functional websites. In this section, we’ll explore what makes someone a WordPress expert and the qualifications they typically hold.
Hiring a WordPress expert can significantly enhance your website’s functionality, aesthetics, and security. They provide tailored advice and custom solutions, ensuring your site not only looks great but also performs optimally. We’ll delve into the various advantages of engaging a WordPress professional for your project.
A website design agency offers more than just visual appeal; it ensures that every aspect of your website – from user experience to backend functionality – is polished and professional. This part of the article will cover the roles and services of these agencies, highlighting their importance in today’s digital landscape.
When selecting a website design agency, the dilemma often lies in choosing between a local or a global team. Both have their merits and drawbacks. This section will provide insights into making the best choice for your specific needs, discussing the benefits of proximity versus the advantages of a more diverse, global perspective.
Alpha Key Digital is located right in the heart of Lake County, Ohio, and we care about our local community. By partnering together, we can ensure we walk towards a brighter and more productive future in our community. To learn more about us, click here. To learn more about WordPress, keep reading!
Locating a reliable and skilled website design agency in your vicinity can be a challenge. This segment offers practical tips for searching and shortlisting potential agencies, including what questions to ask to ensure you find the right fit for your project.
The collaboration between WordPress experts and design agencies can lead to remarkable results. Through case studies and examples, we’ll explore how these partnerships can elevate a website’s design, functionality, and overall online presence.
Understanding the cost involved in hiring WordPress experts and web design agencies is crucial for budget planning. This section breaks down typical pricing structures and offers advice on how to balance quality with affordability in your web development project.
A successful online presence requires more than just a visually appealing website; it needs to be strategically designed with SEO and social media integration. Here, we’ll discuss strategies for leveraging WordPress to create a powerful and engaging online footprint.
You wouldn’t run a business without measuring it. Alpha Key Digital treats your website like an asset of your business and we track what it’s delivering to your bottom line by calculating the return, investment gains, and total return.
Most businesses invest significantly in their website in money and time. Alpha Key Digital will calculate net profits, annual ROI, and cost of investment to determine what’s working and what can be improved.
Together, we can look at your business goals and work out:
Your website is the cornerstone of your business’s online presence, but you should know what’s driving traffic, as you can see a lot more than just how many visitors are landing on your site.
If you want to revamp your website, your current analytics is a great place to start so you can replicate the good bits and improve on what’s not working.
Hidden inside analytics, Alpha Key Digital can find the information people seek that isn’t visible and discover the key questions your future customers want answers to. This can drive content, conversion, and future advertising campaigns.
With SEO, social, and paid campaigns, you can drive as much traffic to your website as possible. Still, suppose your website doesn’t deliver as a destination. In that case, you’ll miss out on those vital conversions, whether a new lead via an email sign-up, an online purchase or booking, or just the pages your customers visit.
And, notably, we will discern where they’re dropping out of your online sales funnel. You can even find out how long your lead time to purchase is and the demographics of your site visitors.
Despite what many digital consultants may say to you, print isn’t dead. There are ways you can track your print campaigns using online tracking to see which ones are most cost-effective.
Many clients still think they should pay thousands for inclusion in online directory X or print publication Y, but when they see the numbers, they often reconsider due to the low volume of referrals.
You need to put this measurement into context, but sometimes, it may make you reconsider where you allocate your advertising budget.
Your website is an asset that really can work for you. Whether you use this data to drive your online budgeting or increase the value of your business, you need the correct tracking and metrics to measure seasonal trends or compare this period versus last year.
If you aren’t tracking how your site is used, your website is little more than a glorified brochure.
It’s hard to track print advertising, but that’s not to say it doesn’t work. With online and digital tools, we can track everything.
Return on Investment (ROI) is a crucial metric for measuring the success of digital marketing efforts. Google Analytics plays a significant role in tracking and analyzing the performance of online campaigns.
Track Conversions: Use conversion tracking to monitor user actions on your website, such as form submissions, purchases, or sign-ups.
Implement UTM Parameters: Use UTM parameters to track the performance of your marketing campaigns. Add these parameters to the URLs of your marketing assets (e.g., emails, social media posts, ads) to identify the source, medium, and campaign.
Monitor Acquisition Channels: Alpha Key will Identify the channels that are driving the most conversions.
Analyze Conversion Paths: Explore the “Multi-Channel Funnels” and “Attribution” reports in Google Analytics to understand users’ various touchpoints before converting. This helps in attributing value to different marketing channels.
Calculate Costs: Determine the costs associated with your digital marketing efforts, including advertising, content creation, and other relevant expenses.
Use Google Analytics Reports: Utilize Google Analytics reports like “E-commerce” or “Goals” to get insights into the revenue generated, conversion rates, and other critical metrics associated with your goals.
Regularly Review and Optimize: Continuously monitor your digital marketing performance in Google Analytics. Identify underperforming channels and optimize your strategy accordingly.
By leveraging these features and regularly analyzing the data provided by Google Analytics, Alpha Key Digital can give your business valuable insights into the performance of their online activities and make informed decisions to improve ROI.
Alpha Key Digital strives to align Google Analytics tracking with your specific business goals and we will continually refine your strategy based on the insights gained from the data.
Let Alpha Key Digital track your business growth online and see the total customer value brought in by your website.
Call us today at (440) 796-9152 to discuss your requirements.
In the dynamic landscape of digital marketing, where customer interactions and data reign supreme, the seamless collaboration between Customer Relationship Management (CRM) and marketing teams emerges as a key driver for success. In the realm of ROI (Return on Investment), the integration and effective communication between these two vital components—CRM and marketing—become paramount. In this article, we delve into the reasons why fostering a robust connection between your CRM and marketing teams is not just beneficial but essential for proving and maximizing ROI.
Centralizing customer data is the bedrock of any successful digital marketing strategy. When CRM and marketing teams communicate effectively, they ensure that customer information is not siloed but shared seamlessly between systems. This unified data empowers marketing teams to craft highly targeted and personalized campaigns. By understanding customer preferences, behaviors, and engagement history stored in the CRM, marketers can create content that resonates with the audience, ultimately leading to more effective campaigns and improved ROI.
When CRM and marketing systems work hand in hand, the lead management process becomes a well-orchestrated symphony. Marketing teams can better identify and target high-value leads based on CRM insights, enabling them to tailor content and engagement strategies accordingly. As leads progress through the sales funnel, CRM data equips marketers with the knowledge to nurture them at every stage effectively. This streamlined approach not only accelerates the conversion process but also contributes to a more positive customer experience, fostering brand loyalty and advocacy.
One of the challenges in proving ROI lies in connecting the dots between marketing efforts and actual sales outcomes. Closed-loop reporting, facilitated by the integration of CRM and marketing systems, bridges this gap. When a lead generated by a marketing campaign converts into a customer, this information is fed back into the CRM. Marketers can then trace the customer’s journey from the initial touchpoint to conversion, allowing for a comprehensive analysis of campaign effectiveness. This closed-loop reporting not only provides insights into successful strategies but also identifies areas for improvement, enabling a data-driven approach to future campaigns.
In the digital age, customers interact with brands through various channels—social media, email, websites, and more. Consistency across these touchpoints is crucial for building a strong and recognizable brand. When CRM and marketing teams communicate seamlessly, they ensure that customer information and preferences are consistently reflected across all channels. This coherence in messaging and engagement fosters a unified and positive customer experience, driving customer satisfaction, and, consequently, ROI.
The digital landscape is ever-evolving, with market trends and customer behaviors shifting rapidly. A real-time flow of information between CRM and marketing teams enables organizations to stay agile and responsive. By monitoring real-time CRM data, marketing teams can quickly adapt their strategies based on customer feedback, market trends, or the performance of ongoing campaigns. This adaptability ensures that marketing efforts remain relevant and effective, ultimately maximizing ROI in an environment where agility is key.
Attributing revenue to specific marketing channels or campaigns is a perpetual challenge for organizations. The collaboration between CRM and marketing teams facilitates advanced attribution modeling. By analyzing CRM data in conjunction with marketing analytics, organizations can gain a more nuanced understanding of the customer journey. This clarity allows for a more accurate distribution of credit to each touchpoint in the customer’s path to conversion, enabling a fair assessment of the impact of each marketing initiative on ROI.
Efficiency is the cornerstone of any successful business strategy. Integrating CRM and marketing systems allows for the automation of repetitive tasks, such as lead scoring, email campaigns, and data entry. This not only saves valuable time and resources but also reduces the risk of errors associated with manual processes. The result is a more streamlined and cost-effective operation, where both CRM and marketing teams can focus on strategic initiatives that directly contribute to ROI.
In the fast-paced world of digital marketing, the collaboration between CRM and marketing teams is not a luxury but a necessity. The benefits of this symbiotic relationship extend far beyond proving ROI—they pave the way for a more customer-centric, data-driven, and efficient approach to marketing. As businesses navigate the complexities of the digital landscape, investing in the integration of CRM and marketing systems is an investment in the future success and sustainability of your organization. By fostering this collaboration, you not only unlock the full potential of your data but also empower your teams to drive meaningful, measurable results that resonate with both your audience and your bottom line.
TikTok is currently the fastest-growing social media platform in the world, with over 800 million active users worldwide. TikTok has a vast marketing potential – influences from J-Lo to the United Nations have been getting creative with the platform. Therefore, it can be used as an effective tool to grow your business.
If you’re a small or medium business owner looking to grow your presence on TikTok, read on to better understand this type of digital marketing platform and discover how an Alpha Key Digital marketing strategy can be incorporated to build a following.
From branding and time management to social media tips, small business conversations are already happening on TikTok—all you need to do is join in. There’s a TikTok community already waiting for you, whether you want to reach new customers, drive product sales, or simply learn how to grow.
Before jumping on the latest social media bandwagon, ask yourself if this is the right platform for your market. TikTok is still growing and relatively new, so now is a unique opportunity for Alpha Key to establish your business niche. Short videos work best on the platform.
It’s important to note that acquiring the right followers is better than amassing thousands of the wrong ones. Target audiences are a key to success.
If you build the right following the right way — you will have the opportunity to build an online marketing community of brand followers on the platform.
1. Alpha Key works with influencers
Much like Instagram, TikTok is a visual digital media platform that connects well to influencer endorsement.
We will begin by seeking out the right influencers — those aligned with your brand values, products, or services, who we can see connecting well with your audience.
We look to build long-term influencer partnerships, where you can work to build engagement and collaborate on making great content over time. This will significantly help to expand your reach – especially if the influencer already has a large following.
2. We will interact with your audience
Small businesses must engage with their audience on all social media platforms that they’re active on.
TikTok is a very interactive platform, allowing you to leave comments on videos you enjoy, share your content, and interact with your audience in the comments. 83% of TikTok users have uploaded videos, providing many active participation opportunities.
3. We will Create great content
As is true of all social networks – content makes all the difference. One of the best ways to grow your audience is to provide great content that your followers will comment on, like, and want to share.
Alpha Key Digital is on top of the latest trends and looks for relevant topical stories to share. We incorporate mobile apps and assure use by mobile devices. Creating quality content is also essential – keep in mind that while TikTok videos are generally spontaneous and fun, your content will be relevant and have high quality. We use plenty of video tools to create standout content.
4. Alpha Key will Share videos frequently
We strive to post three to five times a week – this will help gain you traction over time.
To put it simply, when people follow you, they expect content. Alpha Key will post regularly to avoid losing followers. We also maintain this by creating a content calendar for your brand.
5. We will Post at the right time
It’s crucial to consider when your audience will be scrolling through TikTok. You want to post your content when your audience is present online. Alpha Key targets the best times to post on social media: during commuting hours, lunchtime and after work, and weekends.
6. We will use the Right Hashtags
For a platform made famous by hashtag challenges, using the right hashtags should play a big part in your TikTok marketing strategy.
We use hashtags relevant to your product/brand instead of only trending hashtags. Alpha Key also incorporates search engine optimization (seo) so that you reach more of your target audiences.
7. We will Gain Followers with music
TikTok is an app that is built on music! We use this to your advantage, and research the top songs trending on Spotify to stay relevant.
TikTok can be a powerful platform for business growth if used strategically.
Remember, it’s important to align your content with your brand’s identity and values. Authenticity is key on TikTok, and users can quickly detect inauthentic or forced content.
Keep in mind that success on TikTok, like any social media platform, takes time and effort. Experiment with different types of content and track what resonates with your audience. Additionally, stay updated with TikTok trends and features to make the most of the platform.
Hashtags and creativity are all good but let’s not forget that a fundamental part of any marketing strategy is evaluating the results of a campaign’s success. Alpha Key Digital uses an analytics tool will give you valuable insights into your promotional efforts and how you can improve them.
If you’re not getting enough engagement, we think of what mistakes could have caused such an effect and how to fix them. Keeping you updated with analytics is a powerful way Alpha Key uses to enlarge your audience and eventually generate more sales.
Although it’s still quite new, TikTok has a specialized advertising system or affiliate marketing allowing brands and companies to tap into a massive user base. The platform offers three types of digital advertising:
Targeting TikTok Ads
There are many benefits of digital marketing and effective digital marketing that are far more productive than traditional marketing. If you are looking for a trusted partner to help you achieve your goals online and increase brand awareness, look no further than Alpha Key Digital. Contact us today to learn more about our services and how we can help your business grow.
Website pages with a specific purpose are known as landing pages. Their objective is to convert visitors to your site into solid leads. The landing page intends to generate more leads and increase conversions.
The landing page can give visitors something of value, such as an offer in exchange for their contact information. A well-crafted and targeted landing page with sound copy and a solid format will get almost anyone to submit their information.
Conversion Rate Experts generated one million dollars for Moz with one well-constructed landing page, a call to action (CTA) that was enticing, and sending a few emails.
A landing page eliminates distractions by removing competing links, alternate options, and navigation so your visitor’s attention is entirely on you. Once their attention is gained, you can guide your visitor to the lead form, which is where you want them to go. Landing pages are designed to create conversions.
The landing page can get your visitors to specific actions. Whether that is to make a purchase, sign up for your newsletter, invite them to a webinar or conference, offer a discount, or make an announcement.
We begin with a compelling but clear headline highlighting your product’s significant benefits. We ensure your website focuses on your target audience’s needs and pain points.
Alpha Key Digital understands the importance of high-quality videos and images showcasing your product in action. This gives your audience a sense of its capabilities, includes a call to action, and we keep the text brief.
We will always complete A/B testing on new content to see which option works best.
Finally, we will add testimonials, simplify navigation, and state your value proposition clearly.
The landing page allows you to spur your visitors into action by engaging them. You will attract your audience with quality videos, graphics, and images that can emotionally persuade them to take action.
1. Positive First Impression is Promoted
2. Trust Elements are Enhanced
3. Conversion Rates are Increased
There are a few options for high-converting landing pages:
A few images are included, which appeal to the part of the brain that processes visual information. A call to action button (CTA button) is used rather than a text link.
Should the landing page copy be short or long? The long copy format is common in digital marketing. It expands and showcases the benefits of your products or services and helps close a sale.
A short copy is used when you have an offer, like a free report, in exchange for a visitor’s email. The user’s experience is enhanced, and they are likelier to jump into the opt-in process.
Because some sources say that longer landing pages convert better, Alpha Key will ensure your page is correctly formatted.
The Globe Newswire has stated that the online video platform revenue is projected to reach 2.2 billion by 2030 as Vimeo, YouTube, and many other video sites are becoming increasingly popular. Regardless of your services or products, a short video walking visitors through your offer improves your conversions if a simple opt-in process is included.
In addition, videos can show your target audience how your products or services work. This is mandatory if your products need to be configured or installed.
If you want to create a landing page that converts, then a video could be just what you need.
Videos are known to help with the following:
1. Retention: Videos that inspire your target audience help them stay on your page longer, which allows your message to get through to them.
2. Trust in your produce or services: Videos give your product life and a voice, increasing trust.
3. Meeting customer preference: we know that audiences like to watch five-minute videos instead of reading an article.
4. Call To Action Provided: A CTA lets your target audience know what you want them to do next and inspires action.
Landing pages will account for many of your new leads, so they demand your attention. With the many tweaks, additions, and variations you can implement, you can have a landing page that converts well.
Alpha Key Digital follows the best practices described above. Your business will have a high-performing landing page with Alpha Key as your digital resource.
We often talk about successful websites and what makes them convert rapidly. However, it’s vital that you pay attention to landing pages and the value they can give your business. Call Alpha Key Digital today for more information at (440) 796-9152.
The digital marketing strategy known as Local SEO will help to optimize your website to reach your local audience by allowing you to rank better in search results. When you optimize your address, including the city, you help potential customers find and visit your business online.
Local SEO is an effective method for online marketing your company to bring more people to your business. Finding local businesses and services near people is what they want. Using a search engine such as Google helps them find you.
That’s why your business needs an effective Local SEO strategy to ensure your company appears as one of the top results when your audience looks for your products or services online.
Whether you’re an electrician, surgeon, funeral director, or any other local business— it is essential to know the answer to the question, “What is local SEO,” and to understand why and how your local business will appear to searchers. Google Search Console can help you with local seo. You should also include your address and phone number and have a presence on Google map.
Mobile devices are the primary vehicle for the public to view your business listing, so it is important to have a professionally developed website to improve conversion rates. All of this is taken into account as ranking factors with Google.
Three main factors that influence how Google determines local search rankings are:
Proximity is how close your business is to the searcher. Google tends to generate listings that are closest to the user. You cannot control this factor, but it’s essential to consider when optimizing your Google Business Profile for local search.
Listing your service area in your Google Business Profile is a great way to ensure you show up local searches nearby.
Google also generates results based on relevancy. Your relevancy depends on the search query and your products or services. If someone searches for a pizza place, Google compiles a list of pizza businesses.
Prominence focuses on what other customers say about your products or services. On the Google listing, this comes in the form of one- to five-star ratings, plus user comments or reviews. Google wants to show places with excellent ratings to help people find the best business for their needs.
When creating your local SEO strategy, you must consider these three factors.
Your local SEO influences your business’s position in local search results. It’s also important to know these factors to optimize your local SEO plan to drive more foot traffic to your company.
Now that you know more about the importance of local SEO and how Google determines local search rankings, it’s time to dive into optimizing your strategy and deciding if you need local SEO services.
Six local SEO optimizations Alpha Key Digital will do to help improve your local presence:
Your Local SEO strategy’s first and most crucial step is to claim your Google Business Profile listing. Your Google Business Profile listing is the heart of your local strategy. Alpha Key Digital will claim and optimize your listing to drive local customers to your location.
Once we claim your Google Business Profile listing, we will start filling out your profile.
When you claim your local Listing, you’ll want to verify that the most critical data is correct. This information includes your company’s:
You’ll want to add pictures once you’ve completed the necessary information on your Listing.
Many people look at photos on Google Business Profile to get insight into your company, products, or services. These images are an excellent opportunity for you to showcase your business.
We will use authentic photos to highlight your company rather than stock photos, as people won’t understand your business.
You can upload pictures of your business (inside and out), staff, and products.
Sometimes, the user may leave a review, including an image of your service/product. This is especially useful for restaurants, service and repair businesses, or a company with a customizable business model, as it shows other potential customers how great your products/services are.
When optimizing for local SEO, focus on more than your Google Business Profile listing. While your Google Business Profile listing is crucial in helping you reach local customers, your website can do that too.
How do you localize your website? The best way to localize your website is to include your city, county, or region name throughout your site.
This practice will help you reach more local customers and appear in those high-value search results.
Another way to localize your website is to get involved with local community events. When you get involved with these events, you feature those events on your website. For example, we can integrate locally relevant keywords when you post about the event on your site.
Alpha Key will also write articles about it on your site when involved in an event.
Local SEO content is a great way to generate local traffic on your website.
Not only does it generate exposure for the event, but it also helps people become familiar with your business. By localizing your website, you’ll help more people find your company.
It’s an excellent way to create local SEO content and drive valuable traffic to your site. With the right Local SEO strategy, you can turn your localized traffic into qualified leads in your service area.
Keywords are a vital component of local SEO. We will optimize your Google Business Profile listing and website if you want to appear in local search results. To find local keywords, conduct keyword research.
Keyword research will help you find the right keywords to integrate into your Listing and website.
These keywords are specific, so they help drive the most interested leads to your page.
When local searches, users use long-tail keywords to find the right business. When we integrate the proper local long-tail keywords, you’ll attract more foot traffic for your store.
Reviews play a fundamental role in local leads choosing your business. When someone needs to gain experience with your company, they turn to others’ experiences to help them decide if your business is a good fit.
Your Google Business Profile listing includes reviews. When someone conducts a local search, they will look at the reviews on your profile to see if you meet their needs.
Reviews can also influence your listing’s placement.
Google tends to give top spots to businesses with a higher star rating and a more significant number of reviews. This process doesn’t mean having the best review score will automatically give you top placement. It does, however, help you rank better in local search results.
When you get reviews for your business, it’s okay to have both positive and negative ones.
If you only have five-star reviews, people will be suspicious as to the authenticity of them. It’s good to have a variety of reviews on your page.
If you get positive reviews, thank people for sharing their thoughts. When users leave negative reviews, you’ll want to address their issues to try and make the experience better for them.
People expect to see negative reviews. Alpha Key Digital knows it matters to people how you handle those reviews.
If your audience sees you addressing issues, they will feel confident that you will address any issues that may arise for them. It is essential to manage your reviews to show your audience that you value them as customers and care about their experience.
It’s a great local SEO strategy to help you build your brand.
Alpha Key Digital will help to manage your reviews.
Greater than 55% of consumers use voice search to find local businesses. With the surge in popularity of voice search devices, Alpha Key will optimize your local search strategy for voice.
When you create local SEO content, you’ll want to include keywords that users use verbally to find your business.
Voice search optimization will help you reach more local leads for your company and get them to visit your organization.
When users find your Google Business Profile listing, they can learn more about you by clicking on the tab that directs them to your site. Even if your audience skips past the local SEO 3-pack, there’s still potential for them to find you in the organic search results.
Alpha Key will ensure you have a well-optimized website, whether your audience finds your local Listing or your website in search results.
If you want to see success with your local SEO strategy, you must have a well-optimized website. Here are a few ways to improve your website to make it more user-friendly.
Optimize your website if you want to see better results with local SEO
Now that you know the answer to the questions “What is local SEO” and “Why is local SEO important,” plus how to optimize for local SEO, you may feel overwhelmed. SEO is a technical process; learning and implementing it into your business strategy can take time.
If you’re ready to see how Alpha Key Digital can help you create a better local SEO campaign, contact us online or call us today at 440-796-9152 to learn how Alpha Key Digital can help you drive more traffic and revenue for your organization. You can also feel free to contact us with SEO questions!
1468 W. 9th Street
Suite #100 B01
Cleveland, Ohio, 44113
