Alpha Key Digital - Marketing agency in Mentor, Ohio, Author at Alpha Key Digital

Essential Factors of Onsite SEO

Alpha Key Digital - Marketing agency in Mentor, Ohio on June 5, 2023

Onsite SEO—what is it?

Onsite SEO, also called on-page SEO, makes your website search engine friendly. When you use this approach, your website is optimized by zeroing in on optimizing elements so that search results rank higher and drive more beneficial traffic to your website.

Adjusting elements on your website is a required SEO practice so search engines index your content easily. Utilizing onsite SEO optimizes both the HTML source code and the content on a webpage.

A crucial factor of onsite SEO is how relevant your webpage content relates to the user’s search query and considers their search intent.

Why does onsite SEO matter?

A critical aspect of your SEO campaign is onsite SEO because it supports search engine interpretation of the content on your page. With proper onsite SEO, the search engine understands what a human would see when they visit your webpage. Your information can only be indexed if the search engine can crawl through your webpage.

What’s the difference between Onsite vs. Offsite SEO?

Onsite SEO: emphasizes improved rankings by making changes to your website
Offsite SEO: emphasizes external factors impacting your website’s rankings

With onsite SEO, making changes to your site can be controlled by:

Keyword selection
Speeding up your site’s load time
Optimizing page titles

Offsite SEO emphasizes external factors you can’t control but can influence your site’s rankings. Including:

Other authoritative sites create links to your website
Management of Social Media
Review management

Although these factors cannot be controlled, they can still affect your website and improve your ranking in search results.

Emphasis on onsite SEO factors gives you control to improve your site, enabling you to enhance your website’s ranking in search results and drive more traffic to your business.

Major Onsite SEO Features

Onsite SEO optimizes your website, achieving effective results. Maximizing your results with onsite SEO depends on six crucial factors.

1. Creation of content that is constructive and in-depth content keeps leads on your webpage

The content on your site drives traffic to it. Content also engages people with your page and keeps them on it. Content marketing investment maximizes your opportunities with SEO. Successful SEO is achieved with the crucial component of content.

There are many types of content, such as ebooks and blog posts. Multiple topics can be covered regarding your industry, which ultimately drives leads to your webpage.

However, your created content must go in-depth, providing your audience with beneficial information. If your goal is to drive more relevant leads to your webpage, creating informative and valuable content is necessary.

Your content needs to be user-friendly. Reading and understanding content quickly is necessary to capture your audience.

Your content should give your audience quality information. Creating more compelling and in-depth content will keep your audience on your website longer.

Your content should be linkable. If your content is informative and valuable, the more likely that other companies will share or link to it.

More traffic to your webpage by creating in-depth content that matches user search intent sends a positive signal to Google that your page is relevant. Google will boost your ranking due to this.

2. Optimize title tags to appear in more relevant results

The webpage’s title is the first thing users look at when their search results lead them to your page. Titles are an active determinator of whether the user clicks on your page or moves on to a competitor. When your title is optimized, you have tackled a crucial on-page SEO technique for driving users to visit your webpage.

A detailed title tag for your webpage is valuable. Your audience should be able to tell what they should expect if they click on your link. Your audience will see if your webpage is relevant to their query, and Google looks for the keyword in your title to help rank your page.

3. Keeping leads on your site longer: using internal links on the webpage

Internal links keep leads within your site instead of sending them to external pages. This is accomplished by linking other pages on your website to any new pages you have added.

Using internal links enhances the user’s experience. Your audience is provided with constructive information, which helps them learn more about your topic.

When you utilize internal links, Google crawls your page to follow those links to index your content. Google will find more pages on your site and rank them in search results.

4. Improved page load time

Getting information fast is the goal of every user. Users expect pages to load immediately. About 83 percent of users expect a website to load in three seconds or less.

If a webpage takes more than three seconds to load, about 53 percent of users will leave the page. Up to one-half of your website traffic can only be recovered if a page loads quickly.

If you don’t have the time to dedicate to improving your website’s load time, you can rely on a marketing company to help you improve your site’s load time.

At Alpha Key Digital, we offer page speed services to help you improve your site’s load time and keep leads on your page longer. Call us today at 440-796-9152 to speak with a strategist about enhancing your site’s load time.

5. URLs that are SEO-friendly

Your webpage’s URL is a critical portion of SEO. Search engines crawl your site; they read your URL to understand your content. If your URL isn’t clear, it won’t help search engines index your website or help users remember your URL.

The relevancy of a webpage is determined by search engines with the URL. Integrating your keywords will improve your site ranking.

Your URL should be clear and have a hierarchy. Your URL should not have mixed-up letters and numbers. This is an example of a poor URL website structure:

www.gibsonguitars.com/3885jjj/fj320s0a

A URL like this is unclear and scattered. The letters and numbers don’t have any meaning to search engines, and your users will not remember letters and numbers.

Instead, an improved URL looks like this:

www.gibsonguitars.com/custom/lespaulcollection

This URL structure is well-defined and clear, with a clear hierarchy. It’s clean and defined, so search engines can easily read your URL.

Users can also remember it naturally. It’s much easier to remember Gibson guitars to the Les Paul collection than a strange combination of numbers and letters. The URL will clearly show audiences the topic, making users more likely to engage.

Creating a clean URL structure will give you more leads on your webpage and allows search engines to index your pages correctly. This improves your onsite SEO and increases your site’s ranking in the search results.

6. Incorporating responsive design

Users use various devices to access your site. It is critical to create a positive experience for every device. A responsive design is needed for correct onsite SEO.

A website that users can navigate is created with a responsive design. Users experience your site more positively because responsive design adapts to fit their devices.

Optimize your onsite SEO starting today

Keeping your audience engaged on your site longer is achieved using onsite SEO because it helps you to create a better website. Users spend more time learning about your business, services, or products when you optimize your site. Your rankings will continue to be boosted in search results to reach more valuable traffic.

At Alpha Key Digital, we have years of experience optimizing websites for onsite SEO. Our team of experts will optimize your website to perform better in search results. Our team will optimize your onsite SEO driving more traffic to your page.

If you’re ready to improve your SEO campaign through onsite SEO services, contact us online or call us today at 440-796-9152 to speak with a strategist about our custom SEO campaigns.

If your site isn’t optimized correctly, you’ll miss the full potential search engine optimization (SEO) has to offer your business. Development of SEO is a process. By optimizing your onsite SEO, you’ll produce more effective results with your SEO campaign.

If you need help improving your website with on-page SEO, call us today at 440-796-9152 to speak with an expert about our customized SEO campaigns.

Alpha Key Digital is a full-service Internet marketing agency that can provide onsite SEO campaigns for your business.

Digital Marketing: The Expansion of Artificial Intelligence

Alpha Key Digital - Marketing agency in Mentor, Ohio on May 5, 2023

Artificial Intelligence (AI) use has dramatically increased in digital marketing. In 2018, Forbes printed that marketing businesses have integrated or extended their use of AI machine learning by 84 percent.

Today, AI is more relevant than ever in digital marketing. This includes ways to use AI in your strategies for digital marketing.

AI can be used in various ways to increase the effectiveness of digital marketing campaigns. These include using AI to analyze customer behavior and target specific audiences, using AI to automate tasks such as content creation and delivery, and using AI to optimize campaigns in real time.

AI can also be used to personalize customer experiences, which can help build customer loyalty and drive more sales. In addition, AI can be used to provide more accurate analytics, allowing marketers to make better decisions about their campaigns. As AI continues to evolve, its potential for digital marketing will only continue to increase.

Artificial Intelligence: What is it?

The analysis of human behavior and communication is taught to an AI called computer science. The AI is programmed to mimic human intellectual tasks and abilities. The AI can keep growing and refining itself based on gathered data.

These gathered data allow the AI to become an intelligent computer that can interact, think, and complete an activity like a human. AI can perform highly specialized and technical activities. These activities include visual and speech recognition, automation, processing of language, and problem-solving.

The development of computer science continues to evolve on a global level. In subtle ways, AI constantly plays a role in people’s lives. Although AI is not even close to the intelligence of humans, it does think and grow similarly to humans and could surpass human learning in the future.

Artificial intelligence is gaining popularity due to the reasons listed below:

The efficiency of labor is improved because AI is more reliable and precise, creating fewer mistakes
AI can delve far deeper into the data provided.
Performance is enhanced with intelligent algorithms like virtual assistants, in-home security systems, and tracking devices.
An AI has the adaptability to learn new information when algorithms are advanced.

How AI Enhances Digital Marketing

The digital world has been transformed by AI and is used heavily in digital marketing. An AI can better analyze and understand large amounts of data. By recognizing marketing trends, AI can do much better than humans. Marketers and brands use Machine Learning and Artificial Intelligence to save time and resources.

AI can also be used to target the right audience and personalize content for them. AI-powered chatbots are used for customer service, allowing customers to get immediate answers to their queries.

With AI, marketers can automate tedious tasks, such as A/B testing, and optimize campaigns for better results. AI also provides insights into customer behaviors, allowing marketers to create more effective marketing strategies. AI allows marketers to make data-driven decisions, saving them time and money.

Incorporation of Artificial Intelligence into Your Digital Marketing Strategies

We now have proof that AI offers transformation to the digital marketing industry. Ways of incorporating AI into your digital marketing strategies are listed below:

Chatbots

The ability of a software program to have a discussion with a human using an AI is known as a chat. Chatbots are used to find answers to a query on a website. They help humans determine the solutions. Chatbots can have text or audio capabilities.

We see them as a chat box on the computer screen. Your clients can access the chatbot 24/7, and the data can be saved. Combining chatbots with AI and machine learning has profoundly changed digital marketing.

Chatbots can also collect data about customers while providing customer service so that your interaction with them is individualized to customer needs. This is an excellent benefit to both your business and your clients.

Marketing via Email

SEO marketing is enhanced when AI customizes an email marketing campaign. The AI sends out tailored emails to reach a targeted demographic. The AI customizes the preferences and behaviors of customers.

The AI sends relevant emails, which improves your email marketing performance metrics. Appropriate subject lines, messages, and product recommendations are tailored to the customer’s preferences.

AI takes the uncertainty out of sending an email because it calculates the best time to send it and depends on your client’s activity history. Time zones, unavailability, and the habits of your subscribers can all be considered by AI technology.

Personalized Promotion

Whether product referrals, incentives, freebies, or reimbursements, AI knows what works effectively with your consumers based on their history, preferences, and behaviors.

When a consumer abandons a shopping cart, AI can retarget them with an email to message the client to return to the shopping cart or even suggest similar options.

Conversions are more likely when the AI addresses clients with suggestions that have personalized content.

Digital Advertising

Social network advertising using AI has proven it can achieve maximum effectiveness. Such social networks include Facebook, Instagram, Twitter, and Google and deliver the best impression of your brand. The AI also incorporates data like user age, gender, and interests, among other factors, to give them advertisements that are appropriate.

Micro tendencies can be predicted using AI, a significant advantage to digital marketers. Strategic decisions can then be made.

Internet Searches

The way individuals carry out online searches has evolved. Voice Search, Google’s algorithm, and other AI advancements are advances that are new and Internet searches have been transformed, including search engine optimization (SEO).

Examples of this type of transformation include those that run searches by pushing a button or speaking, such as Amazon’s Echo, Apple’s Siri, Microsoft’s Cortana, and Google Home.

Web Design and User Experience

By using advanced algorithms, a website can be personalized. The AI can analyze hundreds of data points and then present relevant information and details to each user.

A positive user experience compels users to remain on the website. When they stay longer, they are more likely to convert to customers.

As discussed above, Chatbots are among the numerous opportunities AI offers to make the user journey more user-friendly.

Upgrade Your Online Shopping Experience

Artificial intelligence (AI) in digital marketing can improve shoppers’ experience. Virtual reality allows users to test items or clothing before purchasing them instead of just viewing photographs.

For example, IKEA, the Swedish furniture manufacturer, elevates AI digital marketing to a new level. It is releasing augmented reality software allowing shoppers to see IKEA products in their homes. Shoppers can input the measurements of their space into the app. Customers will see various things based on distinct designs and life stages.

E-commerce

When implemented effectively, artificial intelligence may significantly impact e-commerce entrepreneurs. AI can do everything developing content for websites, making product recommendations, controlling inventory, and providing customer support. AI has also been used successfully in forecasting e-commerce revenues, discovering search trends of customers, and conducting competitive market research.

In Conclusion

Our technology is embedded with AI making our daily lives reap great benefits as consumers. Optimizing consumer experiences using AI is a new tool that digital marketers need to keep up with. Digital marketers can boost brand loyalty and raise revenues by utilizing the potential of AI.

AI is not here to take over digital marketer and advertising jobs but is helping them to maximize their strategic and creative capabilities. Advertisers and marketers must modify their marketing campaigns with the current AI trend to achieve this.

Alpha Key Digital is a team of experts who share his passion for helping businesses succeed online. They are committed to delivering results-driven solutions that are backed by data and analytics. If you’re looking for a partner who can help take your business to the next level, look no further than Alpha Key Digital.

Hiring a Digital Marketing Agency

Alpha Key Digital - Marketing agency in Mentor, Ohio on March 31, 2023

Knowing where to start can be daunting. The newest tools to grow your business include several digital marketing options. These options include SEO (SEO stands for search engine optimization) strategy, PPC, social media platforms, emails, and many others.

Digital marketing is defined as online marketing methods meant to help grow your business.

Launching a robust or large-scale campaign can be complicated, especially if your business needs more expertise, time, and resources to add digital marketing to everything else you do.

That’s why it makes total sense to hire a digital marketing agency.

What is a digital marketing agency?

A digital marketing agency comprises website designers, graphic designers, marketing consultants, writers, social media marketing managers, digital strategists, and specialists. These experts work with clients to create successful digital marketing campaigns catered to their needs.

Many businesses with limited in-house internet marketing expertise outsource their digital marketing efforts to a full-service digital marketing agency. These organizations help create a multichannel marketing strategy to build awareness, attract new customers, and increase sales.

Digital marketing agency services

A digital marketing agency provides several services to its clients. You can contract for some or all of these services to help meet your business’s online marketing goals.

Google Ad managemen
Email marketing campaigns
Content marketing
Social media marketing
SEO (search engine optimization)
Website development

Why Should I Hire a Digital Marketing Agency?
Attention to Running Your Business

Marketing can be costly and take much time. Hiring a digital marketing agency lifts this burden off of your shoulders. Hiring an in-house team requires months of training and limits your time growing your business.

With a digital marketing agency, you will explain your timeframe and goals. There is no training, onboarding, or management of the marketing team. These elements are internal and handled by the agency team.

Overall Costs are Decreased

A digital marketing agency’s costs are much less over time.

Digital marketing agencies are independent contractors. There is no need to calculate payroll taxes. There are also no benefits for the company to pay for, like vacation time, healthcare costs, and other benefits.

Working with Marketing Experts

Online marketing techniques include search engine optimization (SEO) strategies, social media platform marketing, and videos. These are examples of time-consuming tasks, especially for an untrained in-house team. For most small businesses, you can only hire a digital marketing agency or consultant at the onset of your campaign.

Accessing a team of qualified experts with vast experience is what you will gain by hiring Alpha Key Digital.

Remaining Relevant or going to the top of your Industry

Researching your industry, its competitors, and the latest marketing strategies are vital to understanding.

Alpha Key Digital takes on the obligation to research the marketing practices of your industry. We will follow the latest developments in digital marketing, identify your competition, and be able to show you quantifiable, proven results.

Alpha Key Digital will research and understand your target audiences’ preferences, behavior, and interests.

Ensuring that the adopted marketing strategies yield the maximum results possible and keep your business abreast of relevant developments.

Generation of Novel Ideas

An excellent digital marketing agency gives you ideas on the techniques to provide optimal results. New perspectives will be shared on practices your business is already doing. Your digital marketing efforts will be evaluated. Then, new ideas will be created based on your consumers’ viewpoints.

Alpha Key Digital will help you know where your target audience is primarily available regarding social media marketing. They’ll determine what content appeals to consumers and how they share it. This aids in streamlining your social media marketing.

Services can Change as Needed

Businesses increase the size of their team when they need to grow.

Or you want to launch something new, meaning additional resources must be added to support branching out.

There is no need for expansion when you hire a digital marketing agency.

Alpha Key Digital will accommodate your business needs as they grow and change. There are several packages and plans available to suit your business size.

Ideally, a flexible digital marketing agency is essential, especially when targeting a new market.

Measurable Results are part of the Package

It is challenging to know the actual ROI. Alpha Key Digital offers Key Performance Indicators to determine your marketing campaigns’ performance concerning your objectives.

Also, Alpha Key Digital will identify the critical metrics that measure the effectiveness of digital marketing strategies for each campaign. You will receive reports generated either monthly or quarterly on your campaign. You will also receive an audit of your website so that you are assured of your marketing decisions.

Alpha Key Digital will provide insights into how well potential customers engage with your brand and content.

The Tools of the Experts

Most digital marketing tools are premium services, and the cost of upgrades can be hefty. There is a need for keyword research, analytics, paid search management, competitor analysis, and tools for automation.

These digital marketing tools’ cumulative costs are high for small and mid-size businesses. Digital marketing services already have these tools to help you maximize your sales.

Professionalism for Your Marketing

Alpha Key Digital spends time learning about native advertising. Organic ads displayed on different media platforms change how consumers interact with the content.

Promote your Products/Services

Alpha Key Digital will know what to eliminate and improve, making your business viable.

Positive PR is generated about your services or products. Digital marketing helps to improve and rank higher with your company’s image and visibility.

By devising engaging messages, the target audience is connected with the content that resonates with your business. Alpha Key Digital understands your customer’s needs and pairs those needs with relevant content and marketing solutions.

Summary of Benefits of Hiring a Digital Marketing Agency

Many businesses often opt for digital marketing agencies to handle their marketing needs because agencies provide their clients with the following advantages.

Save time and money

Hiring a digital marketing agency is cost-effective since you don’t have to spend resources on talent acquisition. Employing an in-house digital marketing team with designers, writers, copywriters, marketing specialists, and strategists can cost you money. You also don’t bear the risk of full-time employees leaving their jobs.

Create valuable strategies for your online presence

When you hire a digital marketing agency, you can access all resources and digital advertising tools needed to push your business further. For instance, you can make your website more user-friendly, run ads across digital platforms, and upgrade your content and design language.

Manage your marketing campaigns

When you hire an entire agency for your marketing purposes, you have a whole team who are experts at their job. This means they understand the different strategies to bump up sales for your business and attract more customers. They can also manage your marketing campaigns and take action based on their previous experience working with similar clients.

Boost organic traffic to your website

A marketing agency can help you boost organic traffic to your website through search engine optimization and social media marketing. An agency can help you create content that drives your audience without using paid ads.

Increase revenue

Since marketing agencies work to optimize all your marketing efforts, the natural result is that they can deliver increased revenue for your business. They drive traffic to your website through organic search, paid ads, and email campaigns. They also optimize your website to ensure visitors convert into paying customers, leading to increased revenue.

Choosing the Right Agency

Before you wander off searching for a marketing company to work with, there are things you should consider first. Many businesses are out there, but not all will offer what they claim.

Grow Your Business with Alpha Key Digital

One fact is that digital marketing can grow your business faster and give you relevant results than most marketing techniques.

Hiring a digital marketing agency lets you immediately start your campaign. Seeing your campaigns live within weeks after creating a strategy is possible.

Always look for a digital marketing agency that has the expertise to help you reach your objectives.

Alpha Key Digital has established itself as a leading agency by providing personalized service to each and every customer.

We offer a variety of services, from website design, social media management, content creation, search engine optimization, and more. Our team of experts will work with you every step of the way. You will be sure that you are getting the most out of your digital marketing investments.

With our proven strategies, you can expect to see a noticeable increase in web traffic and conversions fast.Alpha Key Digital will help you make decisions that best suit your budget, goals, and interests.

Do you have any questions on digital marketing? Feel free to reach out to us.

How to Audit Your Website’s SEO

Alpha Key Digital - Marketing agency in Mentor, Ohio on March 21, 2023

Search Engine Optimization (SEO) is crucial to your website’s success. It can increase your website’s visibility, attract more traffic, and drive more conversions. Here’s a step-by-step guide on how to audit your website’s SEO:

Start with Keyword Research

The first step is to identify your target audience’s keywords to search for your products or services. Use tools like Google Keyword Planner or SEMrush to prioritize relevant keywords based on search volume and competition.

Keyword research is a crucial aspect of Search Engine Optimization (SEO) that involves identifying the most relevant and valuable keywords and phrases people use to search for products or services online. It helps website owners understand the language their target audience is using and create optimized content for search engines to rank well and drive traffic to their websites.

Why is Keyword Research Important for SEO?

Keyword research is essential for SEO because it helps website owners to:

Improve their website’s visibility: By optimizing their content for relevant and high-volume keywords, website owners can improve their chances of ranking higher in search engine results pages (SERPs). This increases their website’s visibility and makes it easier for potential customers to find them online.
Attract more traffic: Ranking higher in SERPs leads to more traffic to a website, and traffic is the lifeblood of any online business. The more traffic a website receives, the more potential customers it has to convert into paying customers.
Understand their audience: Keyword research helps website owners understand their target audience better, including their pain points, interests, and search habits. This knowledge can inform their content strategy and help them create content that resonates with their audience.
Stay ahead of the competition: Keyword research allows website owners to identify gaps in the market and capitalize on them before their competitors. It also helps them stay up-to-date with the latest search trends and adjust their strategy accordingly.

How to Conduct Keyword Research for SEO

Here are the steps involved in conducting keyword research for SEO:

Brainstorm potential keywords: Begin by brainstorming a list of possible keywords relevant to your business. This can include broad keywords related to your industry or niche and specific product or service-related keywords.
Use keyword research tools: Once you have a list of potential keywords, use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to identify the search volume, competition, and relevance of each keyword. These tools can also suggest related keywords and long-tail keywords that you may have overlooked.
Analyze the competition: Analyze the keywords your competitors target and their ranking positions. This can help you identify keywords worth targeting and give you an idea of the level of competition you’ll be up against.
Consider user intent: Think about the user’s intent behind each keyword. Are they looking to buy something, or are they simply looking for information? Understanding user intent can help you create content that satisfies the user’s needs and improves your chances of ranking well.
Group keywords into categories: Once you have a list of relevant and valuable keywords, group them into categories based on their relevance and intent. This can help you create targeted content and optimize your website for specific keywords.
Monitor and adjust: Keyword research is an ongoing process, and it’s essential to monitor the performance of your keywords and adjust your strategy accordingly. Keep track of your ranking positions, traffic, and conversions, and adjust as needed.

Keyword research is a critical component of SEO that can help website owners to improve their website’s visibility, attract more traffic, and understand their audience better. By identifying the most valuable keywords and optimizing their content accordingly, website owners can increase their chances of ranking well in search engine results pages and drive more website traffic. With ongoing monitoring and adjustment, keyword research can help website owners stay ahead of the competition and achieve long-term success online.

Click here for SEMRush, our preferred software for keyword research.

Check Your Website’s Technical SEO

Technical SEO refers to optimizing a website’s technical elements that affect its search engine visibility, such as website speed, crawlability, indexability, and mobile-friendliness. Technical SEO is vital because it helps search engines crawl and index a website more efficiently, improving its ranking and visibility in search results.

Here are some technical SEO elements to check for your website:

Website Speed: Website speed is crucial in user experience and search engine optimization. Slow-loading websites can lead to a higher bounce rate, negatively affecting search engine rankings. You can use tools like Google PageSpeed Insights or GTmetrix to analyze your website’s loading speed and identify areas for improvement.
Website Structure: Website structure refers to how your website is organized, including its URL structure, navigation, and internal linking. A well-structured website is more accessible for search engines to crawl and index, which can improve its ranking. Ensure your website has a clear and organized URL structure, a user-friendly navigation menu, and relevant internal links.
Mobile-Friendliness: With the increasing use of mobile devices, a mobile-friendly website is crucial for user experience and search engine optimization. Google has implemented mobile-first indexing, meaning it primarily uses the mobile version of a website for ranking and indexing. You can use Google’s Mobile-Friendly Test to check if your website is optimized for mobile devices.
Crawlability: Search engines use web crawlers to discover and index web pages. Suppose your website has crawlability issues, such as broken links, duplicate content, or blocked pages. In that case, it can negatively affect your search engine rankings. You can use tools like Screaming Frog or Google Search Console to identify and fix crawl errors.
Indexability: Indexability refers to whether search engines index your website’s pages. If search engines can’t index your website, it won’t appear in search results. You can use Google Search Console to check which pages on your website are being indexed and identify any indexation issues.
Schema Markup: Schema markup is a type of microdata that helps search engines understand the content on your website. Using schema markup, you can improve your website’s visibility in search results and increase click-through rates. You can use Google’s Structured Data Testing Tool to check if your website uses schema markup correctly.

Technical SEO is an essential aspect of the optimization of search engines that can help improve a website’s visibility and ranking. By checking these technical elements, you can ensure that your website is optimized for search engines and provide a better user experience for your visitors.

Analyze Your On-Page SEO

Analyzing on-page SEO involves reviewing the individual pages of your website to ensure that they are optimized for search engines and focused on specific keywords.

Here are some steps to analyze your on-page SEO:

Review your page titles: Your page title is the first thing that search engines and users see when they land on your website. It should be relevant to the content on your page and include your targeted keywords. Ensure your page titles are unique and descriptive and include your primary keyword.
Check your meta descriptions: The meta description is a brief summary of your page’s content that appears below the page title in search results. It should be written to entice users to click through to your website. Ensure your meta descriptions are unique and descriptive, and include your primary keyword.
Evaluate your header tags: Header tags (H1, H2, H3, etc.) structure your page content and make it easier for search engines to understand. Ensure your header tags are used logically and hierarchically, and include your targeted keywords where appropriate. Your main headline should be in an H1 tag, and subsequent headings should be in H2, H3, etc.
Review your content: Your page should be high-quality, relevant, and valuable to your users. Ensure your content is well-organized, easy to read, and includes your targeted keywords naturally and meaningfully. Use internal linking to connect related content within your website.
Evaluate your images: Images can enhance the visual appeal of your website and provide valuable context for your content. Ensure your images are optimized for search engines by including descriptive alt tags and relevant file names.
Check your URL structure: Your URL should be descriptive and include targeted keywords. Ensure your URLs are short, easy to read, and have hyphens to separate words.
Review your internal linking: Internal linking helps search engines crawl your website and understand the relationships between pages. Make sure your internal links are relevant and provide value to your users.
Use a tool to check your on-page SEO: There are many tools available that can help you analyze your on-page SEO, including Ahrefs, SEMrush, and Moz. These tools can provide detailed reports on your website’s on-page SEO, including keyword optimization, content analysis, and technical issues.

Analyzing your on-page SEO involves reviewing individual pages of your website to ensure that they are optimized for search engines and focused on specific keywords. By following the steps outlined above and using tools to help analyze your on-page SEO, you can improve your website’s search engine visibility and attract more organic traffic.

Evaluate Your Backlink Profile

Backlinks are links from other websites that point to your website, and they are one of the most important ranking factors for search engines. Evaluating your backlink profile is integral to search engine optimization (SEO).

Here are some steps to evaluate your backlink profile:

Gather data on your backlinks: The first step in evaluating your backlink profile is to gather data on your backlinks. You can use tools like Ahrefs, SEMrush, or Moz to get a comprehensive list of your backlinks, including the linking domain, anchor text, and authority score.
Check the authority of linking domains: The source of the linking domains is an essential factor in evaluating the quality of your backlinks. Ideally, you want to have backlinks from high-authority websites relevant to your niche. You can use tools like Ahrefs’ Domain Rating (DR) or Moz’s Domain Authority (DA) to check the authority of linking domains.
Analyze the anchor text: Anchor text creates a hyperlink to your website. You should aim for a diverse range of anchor text and avoid repeatedly using the exact keyword-rich anchor text. Overusing exact-match anchor text can lead to a penalty from search engines.
Check for toxic backlinks: Toxic backlinks are links of low quality. These spammy websites can negatively impact your search engine rankings. You can use tools like Ahrefs’ Toxic Score or SEMrush’s Toxic Backlink Checker to identify and disavow toxic backlinks using Google’s Disavow Tool.
Evaluate the relevance of linking domains: The relevance of the linking domains is an essential factor in determining the quality of your backlinks. It would be best to aim for backlinks from websites relevant to your niche or industry.
Look for patterns in your backlink profile: Patterns in your backlink profile, such as sudden spikes in the number of backlinks or a large number of backlinks from a single domain, can indicate that your backlink profile is unnatural. This can lead to a penalty from search engines.
Monitor your backlink profile regularly: Backlinks are an ongoing process, and you should monitor them regularly to ensure that they remain healthy. You can use tools like Ahrefs or SEMrush to track your backlinks and identify any changes requiring attention.

Evaluating your backlink profile is an essential part of SEO. By following the steps outlined above and using tools to help analyze your backlink profile, you can improve the quality of your backlinks, avoid penalties from search engines, and improve your rankings.

Assess Your Local SEO (if applicable)

Assessing your local SEO is vital for businesses that rely on local customers.

Here are some steps to evaluate your local SEO:

Claim and optimize your Google My Business (GMB) listing: Google My Business is a free tool that allows businesses to manage their online presence across Google. Claiming and optimizing your GMB listing can help improve your visibility in Google search results and Google Maps.
Check your NAP consistency: NAP stands for Name, Address, and Phone number. Your NAP must be consistent across all online platforms, including your website, GMB listing, social media profiles, and online directories. Inconsistencies can confuse search engines and negatively impact your local SEO.
Get listed in online directories: Listing your business in online directories, such as Yelp, Yellow Pages, and TripAdvisor, can help improve your online visibility and local SEO. Make sure that your NAP is consistent across all directories.
Optimize your website for local keywords: Optimizing your website for local keywords, such as “plumber in New York” or “pizza delivery in Chicago,” can help improve your local SEO. Use local keywords, meta tags, and URL structure in your website content.
Get local backlinks: Backlinks from local websites can help improve your local SEO. Contact local businesses, organizations, and blogs and ask for a backlink.
Encourage online reviews: Online reviews, especially on Google and Yelp, can impact your local SEO. Encourage customers to leave reviews and respond to all positive or negative thoughts.
Use local structured data: Structured data is a way to provide search engines with more information about your business, including your address, phone number, and business hours. Use local structured data on your website to help improve your local SEO.
Monitor your local SEO: Use tools like Google Analytics and Google Search Console to monitor your local SEO. Look for changes in rankings, traffic, and online reviews.

Assessing your local SEO is essential to online marketing for businesses that rely on local customers. Following the steps outlined above and monitoring your local SEO, you can improve your online visibility, attract more local customers, and grow your business.

Monitor Your Website’s Performance

Use tools like Google Analytics and Search Console to track your website’s performance. Analyze your website’s traffic, bounce rate, conversion rate, and other vital metrics. Use the data to identify areas for improvement and optimize your website’s SEO accordingly.

Conclusion

Auditing your website’s SEO is a continuous process. Regularly monitoring and optimizing your website’s SEO can help improve your website’s visibility, attract more traffic, and ultimately drive more conversions. Use the above steps as a guide to audit your website’s SEO and ensure that it’s optimized for success.

Please click here if you’d like more information on SEO and how Alpha Key Digital can create a customized solution for your business.

Promote your Brand with Influencer Marketing

Alpha Key Digital - Marketing agency in Mentor, Ohio on March 6, 2023

What is influencer marketing?

Influencer marketing is when a business partners with an individual who has a significant presence on social media to market its services or products. Influencer marketing is a strategy to market on popular social media platforms.

Nowadays, hundreds of millions of people use social media daily. The people they follow have earned their trust. It’s a good idea for a business to reach out to influencers with many followers and high engagement rates.

Your products and services will be seen by as many people as possible by working with an influencer. Your conversion rates may be boosted as well.

Alpha Key Digital will help you devise a strong strategy allowing you to get the most out of your marketing campaign using an influencer.

Key Influencer Marketing Statistics to Drive Your Strategy in 2023

Fact: Influencer Marketing Industry Reached $16.4B in 2022

There’s no denying that influencer marketing is lucrative. The market grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it soared to $13.8 billion, indicating steady growth. In 2022, the market expanded to a whopping $16.4 billion industry.

This growth is attributed to the increasing popularity of short video formats on platforms like TikTok, Facebook, and YouTube. Another aspect attributed to growth was the effects of the global pandemic on consumers, which catalyzed social media consumption. Finally, the optimization of data collection, which marketers used for social media ads, also added to growth over time.

How does influencer marketing work?

The ultimate goal of influencer marketing is to increase your brand’s exposure. Influencer marketing allows businesses to collaborate with influencers with a large following. The influencer will publish social media content promoting business services or products, build brand awareness, and attract potential customers.

Because followers trust the influencers, they follow you on social media. When they see your business advertised by the influencer, an automatic trust factor can boost your conversion rates.

Determining which influencers might suit your company is integral to any influencer strategy. For example, suppose you sell facial moisturizers. In that case, you should find an influencer with a strong success rate in promoting skincare products.

Generally, influencers receive a commission on all the services or products they sell. For example, they receive ten percent of revenues from the services or products they sell for your business.

How effective is influencer marketing?

There are significant benefits when businesses use influencer marketing. For example, businesses earn an average of $5.78 for every dollar they spend on influencer marketing (via Influencer Marketing Hub).

Advantages to consider:

Establishes credibility and trust. One of the reasons many businesses need help selling their services or products is that they need credibility to be established. You can quickly boost your credibility by partnering with an influencer that followers trust.
Cost-effective. Your business may generate a considerable return on your investment if you choose the right influencer. Another significant benefit is the cost-effectiveness of influencer marking use.
Quality leads are attracted with influencer campaigns. Your conversion rates may increase as a result.
Brand awareness gets a boost. Influencers can get your services and products in front of hundreds or thousands of people. Some influencers have millions of followers.

Creating an influencer marketing strategy

Alpha Key Digital will strategize with you with these critical steps:

1. First, your goals should be identified.

What goals does your business have?
How can you track your successes with influencer marketing?

2. Determine your audience. Next, you need to take a good look at your customers.

Who is your ideal customer?
Do you know what problems they have?
What social media platforms do they use?
Your business can reach your target market effectively by answering these questions.

3. Budget creation. Your budget determines how much your business can invest in an influencer.

4. Alpha Key will find the very best influencers. Finding the right influencer could take a long time if looking for one one your own.

Do you know whom you want to partner with?
Who are their followers?
Do you want to partner with a social media star?
Or do you want to partner with someone with a large following in a particular industry?

5. Track metrics and optimize your strategy accordingly. Finally, Alpha Key will track your metrics to measure brand awareness.

How successful is your influencer campaign?
Do you need to adjust to improve the campaign?

If you want to partner with social media influencers to grow your audience, there are several steps you can follow.

Alpha Key Digital will:

Find influencers aligning with your business and brand to build awareness.
Help you to understand that you should focus on something other than the number of followers they have. Alpha Key Digital is aware that if an influencer has a low engagement rate, your campaign may not do as well. Instead, paying attention to their relationship with their followers is a good idea.
Create an agreement. Creating a formal written agreement with an influencer helps avoid confusion and ensures each party knows its responsibilities.
Provide value. While you can pay influencers, you want to give them more value than just money. Alpha Key Digital’s work includes these types of considerations. For example, can you help them boost their exposure? Will this partnership be mutually beneficial?
Alpha Key Digital will research influencers for you before making contact. Looking for the right influencer is like searching for the right employee for your business. Alpha Key will take the time to review what they post and their blog posts, and assess partnerships they’ve had in the past to ensure they’re a good fit.

When we find a suitable influencer to promote your products and services, you will increase your foothold in your industry.

The Future of Influencer Marketing

Influencer marketing is a formidable marketing tactic. Companies that leverage influencer marketing are likelier to succeed, especially if they can establish a healthy and long-term partnership. Also, 2023 will undoubtedly bring many changes to the influencer marketing industry.

Enhance your influencer marketing campaign!

Influencer marketing is a popular tactic for several reasons. Not only can it increase brand exposure quickly, but it’s also a cost-effective way to get your business in front of consumers likely to be interested in your product. However, you must identify influencers who are a good fit for the campaign to succeed. Otherwise, you may hurt your company’s reputation.

Once we have found the best influencer for your campaign, use our social media marketing tools to take your efforts for increased brand awareness to the next level. We will plan posts ahead of time with our organic social posting platform or run ads on Facebook and Instagram to maximize your reach. We can help you connect with your target audience, no matter your industry.

Allow us to take care of any of your digital needs. Alpha Key Digital specializes in advanced digital marketing techniques. From design to execution, to measurable branding, we can provide the clarity and confidence for the brand awareness campaign specific to your business needs.

TikTok: An essential part of social media

Alpha Key Digital - Marketing agency in Mentor, Ohio on December 30, 2022

TikTok has overtaken Facebook and Instagram as the number one social app for younger users.

Surpassing 1.5 billion downloads last year alone, even during the pandemic (2020) and enforced lockdowns, we saw a surge of 315 million downloads.

This meteoric user rise is primarily in the age group of 16 to 24. The brands recognizing this platform as a powerful sales tool by this age group are eBay, Zalora, Maybelline, Puma, and Kia. Reaching this valuable young audience on the TikTok platform has been beneficial.

TikTok concerns have come up because, by law, the Chinese government requires technology companies to provide information obtained on their networks.

By distancing itself from ByteDance, TikTok’s parent company, the ties to the government of China have been severed. TikTok has addressed the security and privacy loopholes that remain a significant concern.

TikTok appointed former Disney executive Kevin Mayer as the new CEO, replacing China’s Alex Zhu. By the end of the year, TikTok will offer transparency centers so that anyone concerned about privacy or security can access this information.

TikTok boasts over one billion active users and has snowballed to rank among the world’s largest social media platforms.

TikTok began as a video streaming app for generation Z. Today, TikTok has taken the advertising and marketing world by storm. This has changed how brands share and create content.

This article will show why TikTok social network should be essential to your social media marketing strategy. And we’ll outline how to promote your products best, connect with customers, and grow your business on TikTok.

Why should businesses consider using TikTok?

The statistics show that 47.4 percent of US TikTok users are under thirty years and more than fifty percent are teens. Any brand that targets a younger audience can find a gold mine with TikTok.

But even if your business targets something other than generation Z clients, you can still reap the benefits of establishing your brand on TikTok.

Remember that over fifty percent of TikTok users are thirty or older, which means that a potential audience for your business has yet to be tapped on TikTok.

The Benefits of TikTok for your Business

Brand awareness is increased. There are numerous ways that your brand is spread through TikTok. Alpha Key Digital can run various ads while implementing branded stickers and hashtags, placing your business and brand in the spotlight.
Promotes products. Your brand and products are promoted in a way that does not seem like marketing. Never pushy, Alpha Key can create videos that feel genuine and helpful.
Audience enlarged and engaged. TikTok has millions of users in over one hundred and forty countries. If you wish to reach an international audience and grow your customer base, TikTok is one of the best platforms.
New customers. Using TikTok, Alpha Key can create engaging content that feels personal and human. This authenticity will build strong relationships with your customers.

Three ways Alpha Key Digital will implement TikTok for your Business

Maintaining a presence on TikTok or any other social media app is not enough. The difference is that the experts at Alpha Key Digital will help to take advantage of the features and creative tools available on the app and get your business noticed. There are millions of users worldwide.

How to use TikTok as part of your Marketing Strategy

Alpha Key will Create relevant and unique videos

Your business and brand need to stand out in a sea of video content. Videos need to be relevant and attention-grabbing.

Alpha Key considers your brand values and voice. With the nature of the platform and the audience. Adapting to the current culture on TikTok assures you will not compromise your brand.
Alpha Key can quickly shoot videos. Shooting remote videos with ideas that are not only appropriate but good, as well as good lighting, is guaranteed.
Show the human side of your business. Take your audience behind the scenes at your place of business. Remote videos can highlight your employees or even the company pet.
Hop on trends and challenges. The beauty of TikTok is that you never run out of ideas for new videos. Alpha Key will access and research trending hashtags, music, and videos and join in. Remember, we will add a personal touch to make your brand stand out with TikTok hashtags.

Alpha Key can enhance your TikTok videos with the addition of music

Alpha Key can add a sound before or after recording your video and to previously recorded videos. Along with adding sounds to your videos, we can also access a bunch of video editing features from the recording screen.

Here’s a quick rundown of the features Alpha Key can add:

Video length: Choose the video length that bests suits your content–up to 10 minutes long.
Flip: Switch between your phone’s front and back cameras.
Speed: Adjust the frame speed of your videos to slow them down or speed them up.
Filters: Apply color or contrast filters to make your videos look more attractive.
Beautify: Access an array of beauty filters to modify facial features.
Timer: Stop recording automatically after a set time.
Effects: Add overlays, face transformation effects, background changers, voice changers, interactive effects, and more.
Templates: Drag and drop your photos and videos into these pre-made templates to quickly create eye-catching content.

Other video editing features include trimming your videos, joining several videos, applying effects and filters, and more.

Leverage TikTok’s content publishing features

Alpha Key can leverage the platform’s content publishing tools to ensure your videos get the attention they deserve.

Wrap Up

TikTok can be a goldmine for small businesses. Even the possible disadvantages can be turned around in your favor if you have the right strategy and know-how.

Pro tip: If you want to save yourself time and money, partner with Alpha Key Digital, we are upfront with our fees and discuss strategy products or services with you before tailoring your campaign.

Small companies have become very popular on TikTok, but they have much hard work behind them. You need the digital marketing experts at Alpha Key Digital to tailor the right TikTok campaign.

After that, the sky’s the limit.

The Importance of Instagram Marketing for Business

Alpha Key Digital - Marketing agency in Mentor, Ohio on November 25, 2022

Did you know there are over one billion active users each month on Instagram? These active users make Instagram the perfect channel for businesses to reach a massive audience. Studies show that users spend an average of 53 minutes per day on Instagram. Instagram is now the second most visited social network, only second to Facebook.

Ninety percent of Instagram users follow one or more favorite companies. Mostly because people enjoy being connected to their favorite brands through this network. This way, Instagram maintains your relationships with prospects, current customers, and a target audience.

Forty-six percent of Instagram users purchased from a brand either offline or online. Instagram’s opportunity for speeding up selling is a crucial point to consider.

So, a considerable advantage of Instagram marketing is that a company gains access to a vast audience. Users’ active interaction with brands they want to buy is a distinct advantage of marketing on Instagram. There are other benefits as well.

What is Instagram marketing for business?

Instagram marketing involves the promotion of a brand and is a type of social media marketing. This social media platform allows your brand to connect with a vast audience to increase brand awareness and boost sales.

Instagram marketing grows your brand’s awareness by increasing your audience, new leads, and sales. Instagram is the favorite social media channel among users between 16 to 34 years of age. Instagram has proven to be a highly effective marketing platform for entrepreneurs, creators, and brands.

Marketing strategies and types of content on Instagram include:

Organic content: Photos, Images and Videos, Instagram Reels, Stories, or Carousel Posts
Paid content: Instagram ads, including Stories ads, Shopping ads, and more
Influencer Marketing
Shopping Tools: Shop tab, Product tags and catalog, Live shopping, Instagram Checkout, Shopping ads

There are four ways Instagram can positively affect your business.

4 Benefits of Instagram for Business

Brand strengthening
Improved engagement rates
Increased sales
Audience growth opportunities

1. Brand strengthening

Brand awareness is greater because eighty-three percent of Instagram users discover new products or services due to Instagram marketing. Instagram also generates more trust when users see your brand on Instagram. The brands and businesses users do not see on the Instagram app are likely to be avoided by potential users.

2. Improved engagement

Maintaining customer relationships through social networks is one of the best ways to achieve this. Your brand gets direct feedback from your audience regarding your ads, photos, and videos through their comments and likes. User generated content through comments and likes also improves engagement.

You are able to notify customers of special offers, and garner interest with engaging content.

3. Increased sales

Instagram users are known to willingly make purchases. An enormous buying audience, estimated at eleven percent of social media users in the USA who shop and buy on Instagram.

With this information, Instagram offers a substantial collection of tools allowing users to easily shop on Instagram without leaving the site. Some of these tools are Instagram Story links, ads, and shopping tags, among others. The Instagram website has a complete list of these tools.

4. Audience growth opportunities

Precise targeting by Instagram boosts the overall reach of your business. Ads Manager can target your most suitable audience through demographic data, user behavior and interests, and more.

There are also retargeting options that can be gained through Instagram Ads Manager. Leads from other channels are funneled effectively, driving more qualified Instagram leads to your brand.

The Instagram analytics tool allows you to measure your performance.

Measurements and Tracking include the following:

Overall number of purchases
Ad performance
Cost of each purchase
Number of conversions
Total campaign spending, and more

In summary, Instagram marketing brings you a willing-to-buy audience while making your brand stronger, engaging users with your business.

Instagram marketing can provide outstanding outcomes for:

Awareness of your brand
Loyalty of customers
Lead acquisition and increased sales

A solid social media presence is key to building a reliable brand, standing out, and gaining traction with potential customers. Still, most consumers search for a brick-and-mortar business online before visiting for the first time.

A solid social media presence, though, requires consistent content creation and times to post, which can take much time. An Instagram presence is essential for small businesses.

An Alpha Key Digital marketing expert will provide an Instagram profile. Including branded hashtags, and social media marketing strategies to enhance your social media in real time. Social media aims to build engagement, create awareness of your brand, and tell memorable stories that genuinely help sell products.

Alpha Key Digital Provides Profile Optimization

A complete profile helps you to earn the trust of your Instagram followers. That includes a branded profile image, a descriptive bio, engaging Instagram story highlights, and a link to your website.

Alpha Key Digital Optimizes Keyword Research

Using the right keywords and phrases is essential to optimizing your Instagram presence. This is another place where professional help from Alpha Key Digital comes in handy. Our team knows the right Instagram hashtags to attract new followers and potential customers to your account. We provide highly specialized Instagram advertising as well.

Social media marketing is complicated and very competitive. Alpha Key Digital will create an Instagram business profile and add other channels to your marketing strategy.

Alpha Key Digital will get more qualified traffic on an Instagram feed that matter most to your business. Trust our proven track record to maximize your visibility online. Set your business up for long-term success.

An expert in digital marketing professional, we will get your company noticed. By implementing new strategies, the investment will pay off in the long run. Contact us for a consultation. Or call: (440) 796-9152; Email alex@www.www.alphakeydigital.com

Don’t Go It Alone: Hiring a Digital Marketing Expert

Alpha Key Digital - Marketing agency in Mentor, Ohio on October 24, 2022

Digital marketing is one area where your Return on Investment (ROI) will be better if you don’t do-it-yourself.

Marketing by small business owners usually has a hands-on approach, especially if the business is a new one. When a business owner relies on a marketing expert, their marketing ROI is improved. Along with saving time and energy, they can focus more on running their business.

Creating brand awareness for your target market through marketing is the lifeblood of your business. Marketing communicates your value proposition and generates sales leads. Hiring a marketing expert experienced in traditional and digital marketing can improve your bottom line.

Advantages of Hiring a Marketing Professional

Of course, as a business owner, you will always have the final say on marketing expenditures and campaigns. Leaving most of the work in the hands of your marketing professional is best.

Advantages Include:

Marketing can be very time-consuming.

You could learn all there is to know about creating a marketing plan and preparing effective marketing campaigns.

However, modern marketing is complex with a wide variety of skills and knowledge needed on many topics. Such as digital marketing and traditional marketing, affiliate marketing, email marketing campaigns, marketing and social media, and more, knowledge needed that can take years to learn. Taking the time to do your own marketing while your business is on the back burner is not ideal.

Expert marketing and an online marketing presence is crucial to your business’s long-term success.

Hiring a marketing expert saves money and time

Cost is the number one reason business owners do not hire a marketing expert thinking they can use social media and write posts themselves. Spending time on content, spending money on ads, and getting little to no return on investment has been the experience of many.

Hiring independent contractors rather than full-time employees is an excellent option if money is tight. This is a great idea for website production, a content marketer, or the consistent posting of blogs.

Hiring a marketing expert is a great learning opportunity.

A marketing expert will show you how to:

Acquire new customers
Use new marketing channels such as a mobile app
Expand social media relationships
Use your customer base for referrals

Tip: Hire an experienced marketing professional. They can track industry trends and offer insights into competitors.

Hiring an expert for social media marketing.

Social media presence is essential for small businesses. Your marketing expert will provide social media marketing strategies to enhance your social media. Social media aims to build engagement, create word-of-mouth awareness of your brand, and tell memorable stories that genuinely help sell products. Be aware that social media marketing is complicated and very competitive.

Creating and promoting excellent social platform through social media content is essential so potential customers can cut through the noise of daily ads and marketing messages. Getting your product or service ads noticed requires a dedicated and innovative expert digital marketer to get your brand noticed.

A digital marketing professional has the social and analytical skills to expertly identify your target customers and understanding your specific customer needs. A marketing professional will know ways to effectively use social media to attain customer attention and prompt them to act, and search engine optimization (SEO) to enhance your online presence.

Did you know? A digital marketing expert will help you understand your company’s voice, know your audience/customers, and create consistent messages.

Disdavantages of not hiring a digital marketing expert

If you decide not to hire a digital marketing professional, it can hurt your business in the following ways:

You may not be doing enough marketing. All companies have to market themselves to grow and survive. Businesses have to reach new propspects on a consistent basis.

If you do not hire a marketing expert you will be without the expertise necessary for essential elements. Like dedicated marketing, planning, implementation and analysis necessary to retain old customers and attract new ones.

You will waste money on ineffective marketing efforts. Wasting money on inefficient marketing is common. Marketing has become as much science as art, and experienced marketing professionals understand what is necessary to achieve a high ROI.

Marketing professionals are focused on marketing KPIs and are experts at analyzing data to determine what works and what does not work and then make adjustments. An expert marketing professional can detect problems and regroup quickly.

You may miss out on opportunities. New marketing methods and social media channels occur frequently, even if you have a marketing background. Suppose you aren’t dedicating a sizable chunk of your time to keeping up with trends and strategies.

In that case, you’re likely missing out on a platform or tactic that could bring you business. Marketing professionals stay on top of all the emerging marketing trends to make sure your company has the advantage of these changes.

If you are spending a great amount of time on marketing you are probably neglecting other aspects of your business. Like overseeing finances, managing employees, or forming strategic alliances and partnerships.

Improve your company’s bottom line with a marketing expert.

Drive more organic traffic to your website.

Results-Driven Website Design

Alpha Key Digital Marketing experts will deliver a beautiful website that wins customers every time.

Your customers will recognize your brand and love your eye-pleasing website that delivers. Alpha Key Digital professional website designs will optimize your brand in the best possible way. Your website will look great on all devices, and load extemely fast.

Alpha Key Digital will get more qualified traffic on the search terms that matter most to your business. We achieve measurable results by working on every variable that impacts SERPs. Trust our proven track record to maximize your visibility online. Set your business up for long-term success.

An expert in digital marketing professional, we will get your company noticed. By implementing new strategies, the investment will pay off in the long run. Contact us for a consultation to improve your ROI. Or call (440) 796-9152; Email alex@www.www.alphakeydigital.com

7 Reasons to use Video in your Social Media

Alpha Key Digital - Marketing agency in Mentor, Ohio on September 19, 2022

The ways we receive information and communication are constantly changing, especially on social media. By using multiple social media channels, content marketers are most successful. Any content posted across multiple channels is forty times more likely to get shared than any all-text content posting.

Video is increasingly becoming an essential portion of promotional programs. Approximately 65 percent of the time SMEs use videos. Large corporations consider them to be the most engaging method of communication for audiences.

Online videos will account for more than 82 percent of all consumer internet traffic in 2022. Here are seven reasons you should use them in your social media site.

1. Capture Interest

Hooking an audience by using videos on social media is a tool that works. They allow you to be brief and catch viewers’ Interest within seconds. These visual depictions are made by condensing the information into smaller snippets that are easy for the consumer to grasp.

Videos should provide long enough content to maintain Interest but short enough to leave users wanting more. Providing the video’s clear intention at the beginning keeps scrollers from moving on.

2. Search Engine Optimization (SEO Strategy)

Optimizing content for search engines is no different for videos and we know that SEOs work. Social media platforms and channels have become like search engines, so your content must be relevant. This SEO strategy will place you at the top of the “trending” and “popular” and trending hashtags lists. Organic search results are the unpaid results that appear on a search engine results page after search queries and aids in SEO.

This can be done by creating compelling headlines with descriptions of your video to ensure it will register in searches. Creating relevant hashtags on Twitter enhances searches too. For every hashtag, Twitter offers in-depth analytics and details key demographics, which helps you with search optimization. Complementary hashtags boost search results across YouTube, Facebook, and Facebook Instagram.

3. Tactical Marketing

You should have a goal for your video. Such as driving traffic to your site, sharing information, purchase of a product, or having users share your video.

Directing users to take the desired action can be accomplished by using internal links such as clicking “find out more here.” Videos on social media help to drive conversions. This is a viable social media strategy for your brand.

4. Use of Trending Topics

Giving your brand a voice by using videos allows them to move quickly. This allows your brand to take advantage of breaking news, consumer tips, or any other type of content that goes viral. The video content you deliver must be relevant to the audience.

Take advantage of your consumer demographics by utilizing popular hashtags that occur weekly. As a brand, you want to create conversations, and by linking your video to these trending topics is vital.

5. Share Breaking News

A study by Hootsuite found that nearly half of American adults interact with companies on at least one social media channel.

More than four out of every five Americans (83 percent) have a social media account
Nearly half of Americans (48 percent) have interacted with companies or institutions on at least one social media network
41 percent of Americans say it’s essential that the institutions they engage with have a solid social media presence

Americans who have a social media account:

28 percent would instead engage with a brand/organization on social media than visit a physical location
59 percent agree that customer service via social media has made it easier to resolve questions and concerns

Using videos on social media is an excellent way to share major breaking news stories. You can also provide insights into your brand that may be difficult to convey otherwise.

6. Increasing Exposure of your Logo and Brand

Your brand logo plays a prominent role in connecting the consumer with your company. Using your logo in videos gives you optimal exposure for your brand. The quality of your video is relevant as poor acoustics and visuals impact your credibility.

Poor video quality can leave users with a negative brand association. You can watermark your video with your logo and allow instant recognition of your brand.

7. Monitor Engagement

Track your videos to discern what works and what does not work. Tracking the progress of your videos will help in successful future video marketing. Social media channels give you analytic features so you can easily see views and shares. You should also pay attention to click thoughts to indicate how well your message is delivering.

Marketing

Marketers have plenty of options regarding how they use video content. YouTube is a great place to create videos. These are other options you can use:

Posting a story on social media platforms, such as Facebook, Instagram, YouTube, and Snapchat is advantageous. This story disappears after a time. The advantage here is that they can be inexpensive to create and do not take a long time to make and you communicate directly to your audience.
Live video is compelling and has grown in recent years.
Another excellent way to directly interact with your customers is through the use of Webinars. You can answer questions and interact directly or even teach prominent aspects of your business.

About AlphaKey Digital

Allow AlphaKey Digital to take care of any of your digital needs. Alpha Key Digital specializes in advanced digital marketing techniques. From design to execution, we can provide the clarity and confidence your business needs.

Organic Search Vs. Paid Search

Alpha Key Digital - Marketing agency in Mentor, Ohio on April 26, 2022

If you have a question that needs to be answered or are looking for a product, then odds are you are going to Google it. Google has long stood as the most powerful search engine and continues to advance its technology. Millions of search results populate Google’s search results page, so how does it determine what to show first?

Within these results, you will see a mix of both organic search and paid search results. The difference between the two comes down to how they got there. Understanding the difference between organic and paid search results can help your website rank higher.

Organic search

Organic search results are the “natural” results that come up when you type a question or phrase into Google. Typically Google will show you a couple of paid search results before the organic ones. Google’s algorithm determines what it believes are the best results for what you are looking for. These results are determined by looking at title tags, meta descriptions, keywords and so much more.

Not only should your website have a lot of high-quality, relevant content, but you should also be optimizing it. There are many SEO, search engine optimization, techniques you can use in order to help your ranking. Ranking with SEO can be a long process, but working with an experienced digital marketing agency will help ensure you climb the list.

Paid Search

Paid search results are ads that businesses pay for in order to show up the highest in google search results. Rather than waiting for SEO to boost your website in the search results, you can simply pay to rank higher. You can tell a search result is paid for because there will be an “ad” icon next to the result. Google typically shows a couple of paid search results before going into the organic ones.

Companies spend a lot of money to ensure they are being seen. Google Adwords allows businesses to bid on keywords that are relevant to them. However, you cannot simply pay the highest amount to ensure you are seen. Much like organic search, Google still has an algorithm in place to ensure all search results are relevant.

Working with a digital marketing company that understands Google Adwords will not only increase your results but saves you money in the long run. It is so important to be doing constant maintenance on your ads because Google’s technology adds keywords that it thinks are relevant to your business. Sometimes this is beneficial, but sometimes it will add words that are not applicable that you are going to have to pay for.

If you are interested in optimizing your website or implementing Google Adwords, then contact Alpha Key Digital. Our team of experienced digital marketers will help your website rank higher resulting in more leads and sales for your business. Get in touch with us today!