4 Social Media Trends for 2022

Social media has evolved over the past few years. It is no longer just a place to share vacation photos with friends, but it is now a powerful tool in digital marketing. Effectively using these platforms is essential in building brand awareness and increasing your audience. More and more big companies are shifting their focus from traditional marketing to social media marketing. Here are some trends that are going to dominate in 2022.

Tik Tok

Since the start of the pandemic, Tik Tok has grown at an exponential rate and now sits on top as being one of the most popular social media platforms with over 1 billion monthly active users. Many people were skeptical about the platform and thought it was just a fad that would only be dominated by young teens. However, the platform has broken into a more mature audience and established itself as an effective marketing tool.

Tik Tok has allowed brands to get away from their more traditional social media marketing tactics and show a more raw and real side of their brand. Many businesses have gained a large audience by showing behind the scenes of their company for example.

Instagram Reels

Following the popularity of Tik Tok, Instagram came out with a feature that mimics the video-sharing platform. Instagram’s reels have the potential to be a key tool for marketing success. Videos on Instagram are receiving more engagement than pictures. They offer a unique way to showcase your business.

When creating video content it is important to note that many consumers have a shortened attention span, so it is best to keep your content under 30 seconds. Consumers are also more drawn to content that does not feel like a typical ad, they want to be entertained with less staged and more authentic content.

Influencer marketing

Influencer marketing will continue to grow in 2022. Utilizing influencers in your social media strategy will help expand your audience and generate growth. It is important to find an influencer that aligns with your brand and has an established audience of their own.

That’s not to say that effective influencers must have hundreds of thousands of followers. We have seen a big increase in “micro-influencers” that have less of a following but stand out in niche markets.

Social Commerce

Social media platforms are making it easy to shop for products without ever leaving their app. Many users were already using social media as their main source for product discovery, so it makes sense to leverage that by creating a native space on social platforms to complete a purchase. We’ve seen this with Instagram’s Shoppable Stories, where you can click on a product’s sticker to purchase it without leaving the app. Utilizing tools like this along with influencer marketing can generate more sales with a broader audience.

Alpha Key Digital Podcast

The first episode of the Alpha Key Digital podcast is out now! In this podcast we will talk about what is going on in the world and how digital marketing ties into it. In this first episode we talk about the music industry – specifically The Grateful Dead – and how they use different type of marketing to reach their fans. We will also take a dive into the first week of the NFL Season and discuss how athletes use social media to enhance their brand.

New episodes drop every Tuesday morning, so make sure to follow us on Spotify or Apple Podcasts!

Why Email Marketing Is Important

Every so often a new fad comes up in the digital marketing world. Trends come and go (RIP Vine), and some things just stick. One of those things that stuck was the usage of email. Email is the only way to have direct communication that does not involve another platform., therefore, you have the most control over this marketing tactic. Emails have outlasted other communication techniques, and have always played a vital role.

You may think to yourself “Yeah but who reads emails for pleasure?”, well you would be surprised. For every $1 spent on digital marketing $42 is the average return (DMA 2019 Marketers Email Tracker). That is an insanely high return on your investment, and something that can be done cost efficiently.

It is estimated that by 2023 there will be about 4.3 billion email accounts. That is an insanely high amount of emails you will never achieve sending to, however even if you tap into .1% of the total emails is still over 4 million emails! 

So you may think to yourself “Sure, there are a lot of emails, but why would they read my message?” This is a very valid question, and there are multiple solutions to this potential issue. These could range from something like making sure your subject line is relevant, make sure the topic is relevant, and that you are not spamming up peoples inboxes.

Many marketing professionals are capable of putting together successful email campaigns to potential clients, but many do not have the time to do so or do not have all of the resources a digital marketing agency may have.

At Alpha Key Digital, we are your one stop source for all of your digital marketing needs. We have significant experience with email marketing that has lead to success for our clients. We take the time to get to know your needs, know the proper messaging, and find the right clients for your business!

A discovery meeting is vital to the success of the email campaign, as this allows us to get to know you best. By getting to know you we are able to know the proper way to communicate with your clients. 

If you are interested in learning more about email campaigns and would like to see some of the work we have done with our clients, please contact us today. We would be more than happy to sit down with you and discuss your email marketing needs! 

10 Marketing Trends for 2021

2020 has brought about a great deal of change for the world of marketing. Due to the COVID-19 pandemic, our lives have become even more digital; services are going virtual and many employees are working remotely more than ever. These trends aren’t going anywhere, and the last several months have shaped what clients and consumers are looking for in this new normal. Read on to learn about the marketing trends you can expect to see in 2021.

1. Changes in social media use – Not surprisingly, social media use keeps growing, and it will become an even more integral part of a successful digital marketing strategy in the coming year. Specifically, using social media to engage with and retain clients will be crucial during the first few months of 2021 as the COVID-19 pandemic continues. Because people are spending exponentially more time online, brands should increase their social media budgets to focus on reaching new audiences and interact with past customers.

2. New platforms for engagement – In addition to spending more time scrolling on their phones, people have begun using new and different social media platforms in 2020. Tik Tok has become one of the most popular apps over the last several months. The social video app has expanded its opportunities for brands to advertise. This gives advertisers the opportunity to increase brand awareness to a new group of potential customers.

3. Use of voice search – Although voice search is not part of Google’s algorithm for now, it often yields different results than a traditional Google search. 2021 will be key for coordinating SEO and voice search.

4. New and different visuals – It’s easy to tell when a website is outdated, so keeping up with visual trends remains important in 2021. Muted color palettes, minimalist-style pages, simple fonts and eye-catching illustrations are forecasted to be popular in the next year.

5. SEO remains crucial – Making sure that important data is kept current on the web is one of the most important things brands can do in the coming year – especially small businesses. Google can provide helpful information about the services you offer, business hours, and location. Keeping your listings updated allows potential customers to find you based on your address and lets them know changes in your promotions, blogs, or any other news you want to share at a glance.

6. Easy accessibility – The biggest reason customers are switching brand allegiance today is due to the availability of the goods or services they are shopping for. Keeping a large inventory and increasing the number of time-slots you can offer a service can help meet the demands of customers.

7. Quick communication – If, for whatever reason, you cannot keep up with consumer demand, it’s important to communicate that clearly to your audience. Set reasonable expectations to prevent angry customers and bad reviews. Increased communication also looks to be crucial during the first few months of 2021 as the COVID-19 pandemic rages on and resources are limited for many businesses.

8. Increased interactive content – The use of interactive content has exploded in 2020, and trend forecasting shows that people will continue to heavily engage with it in 2021. Incorporating interactive aspects into your social media channels or website is a great way to grab your customers’ attention. Something as simple as a social media poll or as complicated can make a difference in audience engagement rates.

9. Customer retention is key – You may already know that retaining an existing customer costs a fraction of finding new ones. Focusing on retention will be more important than ever in 2021. Satisfied customers come back and spread the word about your business through recommendations and referrals.

10. Keeping employees motivated – With more employees working remotely, many are facing burnout. Keeping your associates energized, especially during the first half of 2021, is key in maintaining your brand’s success. Connected employees are more productive, work better with others, and provide customer satisfaction. Prioritizing the needs of your employees directly impacts the success of your business as a whole.

As strange and unpredictable 2020 has been, it gave us many insights into the marketing trends that are sure to be apparent in the new year. Incorporating these into your 2021 marketing plan is a great way to ensure success in the next several months. Contact us today so we can up your digital game!

Tips for Working with a Web Designer

If you’re a small business or start-up, creating a website is one of the first and most important things you can do to get your name out to potential clients. While building your own website can be rewarding, a professional website designer has the skills to create a complex and unique site based on the needs of your business. If you’re looking for a polished site for your company, hiring a web designer can elevate your digital marketing strategy. Read on to learn what you can do to be prepared to work with a web designer.

Know what you want

Before you meet with your website designer, it is important to have an idea of what your website needs and wants. It is important to work with a designer whose style matches what you need. For example, if you are a retailer who wants to sell products on your website, you should work with a designer who is familiar with ecommerce functions. How many webpages you need, the general content of each, and any extra features or services should also be taken into account when deciding who will design your company’s website.

Have a contract

Once you have determined who your website designer will be, you should draft a contract with terms both parties agree to. Everything you expect from your website designer, including project objectives, timelines, budget and payment schedules, should be included in this formal agreement. This benefits both you and your website designer because each will understand the goals and expectations of the project.

Be prepared to collaborate

Once the project has begun, you and your website designer should be working together consistently. It is important that you be honest and communicate clearly so that you receive the product you want, and your designer has an idea of what you are looking for. Trusting your website designer to execute your vision, while providing content and giving constructive feedback, allows the project to move along efficiently. Ultimately, you should be prepared to spend some time working with your designer to ensure the site is what you need it to be for your business.

Not all website designers are the same, and it is important that you work with one you can support your vision and create a digital platform that can expand your business. Following the tips above will ensure that you have a productive and successful relationship with your website designer, ultimately creating the site of your dreams.

Shopify vs. Squarespace

Having an online store for your business is crucial to give your sales a boost. Shopify and Squarespace are both excellent platforms for online sales. When it comes to which building your website, though, it can be difficult to determine which is better suited for your ecommerce needs.

While both Shopify and Squarespace are tools for making online sales more efficient, they are both different. Each offers their own monthly plans to fit your budget based on the needs of your business and website. The cost can range from $18 per month to over $250. The right plan for you can depend on the transaction fee rate, social media integration, and your reporting needs. Both Shopify and Squarespace both offer a variety of different user plans.

In terms of functionality, Shopify was created solely as an ecommerce platform and accepts more forms of payment than Squarespace, including all credit cards, multiple currencies, offline payments and payments through channels like Twitter and Amazon. For this reason, it can be a better choice for if you have a high volume of online traffic and want to make user experience a priority. Unlike Squarespace, Shopify also has an app store which can help ecommerce sites keep track of gift wrapping, inventory, and customer reviews.

Squarespace also has its benefits. It has a much simpler and easier to use page editor, making it ideal for those looking to create an aesthetically pleasing ecommerce website. Squarespace’s page editor prioritizes dynamic pages (such as product or collection pages) rather than static pages (like an about or contact us page). Meanwhile, Shopify’s page editor isn’t as powerful because it’s not as high of a priority for many ecommerce websites. So, if you only need to sell a handful of products online and want your site to look attractive, Squarespace may be a better choice for you to fit your specific needs.

Essentially, the biggest difference between the two is the anticipated audiences. Squarespace is a great choice for small businesses with a limited number of products for sale online. Shopify, on the other hand, is built for large, corporate ecommerce websites.

Ultimately, both Shopify and Squarespace each have their pros and cons. Both platforms are easy to use and make online transactions simple for users. Generally, if you plan to have a lot of traffic on your ecommerce website and want to optimize payments for customers, Shopify is the better of the two. However, if you have a smaller ecommerce site and visuals are important to you, you may choose Squarespace because it is budget-friendly and easy to design unique pages.

Social Media During COVID-19

The COVID-19 pandemic has taken its toll on everyone in recent months. Many brands are finding themselves at a loss for what to say, especially on digital platforms. Social media marketing, however, has become more important than ever. As Americans stay home, the internet is changing the way we connect with others as we attempt to normalize our everyday lives as much as possible. Many businesses are able to continue operating virtually, and communicating what you can offer and when you will be open can keep your customers connected and informed throughout this challenging time. Read on to learn some of the best and most effective techniques for social media marketing during COVID-19.

1. Know your audience – Even if you’ve spent years building your brand and becoming acquainted with your audience, it’s important to have a good understanding of the people you’re trying to talk to. You may not know your customer in their current state, and there may be new audience segments you can try marketing to. Now is an excellent time to take a step back and re-acquaint yourself with your ideal customers, including who they are and what they want to see.

2. Create interactive content – Interactive posts including quizzes, polls and 360-degree videos are great ways to engage with your audience. These types of social media posts tend to fare well, especially compared to static posts where audience participation is not an option. Whenever possible, think of ways you can create an immersive experience for your followers. Every piece of interactive content is a call-to-action in itself and is extremely sharable, which in turn increases brand awareness.

3. Increase social commerce – If you’re a business that can sell your products online, now is the time to take advantage of that. Platforms like Instagram encourage linking your products to your posts and making them easy to navigate for consumers. Shoppable posts and stories, social commerce apps and paid advertisements on social media are all great ways to boost sales during this time. Many internet users are finding that social networks have become important information sources for making product choices. This trend will surely continue throughout 2020, as options to visit retail stores are somewhat limited.

4. Try new things – Now is a great time to try new things on your social media channels. Posting to your stories, going live or even expanding your digital platform to incorporate different social media platforms are all excellent engagement methods. No matter what direction you choose, now is the time to explore, look for new opportunities, and set the stage for better, more engaged customer interactions now and in the future.

Following the tips above will help ensure that you maximize the use of your social media channels during this challenging time. Most people are looking for something to distract themselves from the contant flood of news updates during this precarious time. Making your social media a creative and interactive page for your followers can grow your engagement and build trust while keeping you in business virtually.

Social Media Tactics That Work

Social media is one of the most difficult digital marketing avenues to tackle successfully. Different platforms are constantly changing, and what’s popular one moment might be deemed out of fashion the next. If your business uses social media, you’ve probably tried the most obvious tips for boosting your following and engagement. These include posting at optimal times of day based on your target audience, using hashtags and regularly engaging with your followers. While these can be useful, there are a variety of other tactics you can begin to incorporate into your social media strategy that will maximize your business’ digital marketing outreach.

1. Chat with and tag

ou know that influencers’ followings are incredibly loyal, which is why brands love partnering with them. Microinfluencers can be just as impactful, since they are often seen as more genuine than those with millions of followers. If you contact microinfluencers directly offering to partner for a promotional opportunity, you’ll likely receive a positive response. Many businesses have used the power of influencer marketing to their advantage, and it’s a great way to find new followers.

2. Go live

Videos are vital in today’s social media landscape, and it’s no secret that going live can have a major impact on your engagement rates. Live videos are exciting for followers because they happen in real time, giving viewers the opportunity to interact with the person or business in the video. Live videos are also appealing due to their rawness and realness; they show you honestly, without filters and highly curated images. The increase in the popularity of live videos can be attributed to social media users’ interest in authenticity.

3. Use social media for customer service needs

More and more companies are using their social platforms to interface with clients and consumers. Similarly, customers have come to expect that they can use social media for customer service concerns. Encouraging consumers to message your social media channels for customer service needs is a great way to build a strong following and create a loyal client base. Customers also appreciate a quick response time, so be sure to stay on top of your messages when your followers reach out to your business’ page.

4. Create a poll or survey

People love to give their input and feel heard, especially on social media. Creating a poll or survey lets your followers make their wants and interests known, making them excellent tools to increase engagement. You can also capitalize on the valuable data from these poll results, helping you get a feel for what you followers are interested in and using that to make your brand more appealing to consumers.

Follow these tips to revamp your social media strategy and see returns on your digital marketing investment!

How to Vlog

In today’s world of digital marketing and endless content, vlogs — which combines the words “video” and “blog” — are undoubtedly a popular way to engage with followers on social media. If you’re interested in starting a vlog but aren’t sure where to start, read on to learn some tips on how to maximize this great marketing opportunity.

First, it is important to keep your expectations realistic when starting a vlog. Thousands of hours of video content are uploaded to YouTube and beyond every couple of minutes. Only a handful of vloggers have a million or more followers or earn thousands of dollars in revenue. However, while your vlog may not receive a million followers, that does not mean it cannot be successful. Working with a small audience can help you closely engage with your followers and create meaningful content that is beneficial to both you and those watching.

Unlike traditional blogging or podcasting, vlogs allow followers to consume content in a different and more visual way. This can be a draw for many who wish to engage with you or your business even if you use other channels to connect to your followers. Since people like to explore digital content in a variety of ways, a vlog may open the door to new followers.

Now that you know the basics of why you should vlog, it’s time to learn what makes a good vlogger. Paying attention to logistics can be a huge benefit when vlogging. A shaky camera and poor sound quality will turn viewers off. Invest in an inexpensive stand if you plan to film on your phone, or take it one step further and purchase a video camera. It’s also important to edit your videos well, with clean graphics and seamless edits. Changing up your location from time to time can also work wonders. If you usually sit in your office during vlogs, try filming somewhere else every so often. This will keep viewers interested and engaged with your videos. 

When it comes to content, keep your vlog short and focused. Viewers prefer to watch a concise, well-edited video over something drawn out. Posing questions so that followers can engage with you is a great way to grow your audience. Also, the more specific you get when it comes to content, the more followers you will have. If you or your business are part of a niche industry, capitalize on that. It is better to vlog about something you knew well and that you may not have a lot of competition in than filming a generic and boring video.

Ultimately the most important thing in creating a vlog is to just start doing it. People will often realize they have much more to say than they initially thought once the vlog has been started. Being vlogging today to boost followers and engagement for you and your business! 

Instagram Marketing in 2020

As you may already know, Instagram features are constantly changing, meaning social media trends are continuously in flux. 2020 looks like it will be no different, with digital and social marketing being more popular than ever. Marketers should be gearing up to keep pace with Instagram in the new year. Read on to learn what you can expect to see on the social media platform in the coming months.

Increase Engagement, Not Just Followers

Promoting generic content for the sake of posting won’t do your Instagram any good in 2020. Not only will your posts get pushed aside by the algorithm, but your followers will also be less inclined to engage with your posts if they do not seem genuine. With so many organizations taking to social media for advertising purposes, Instagram users are becoming astute when it comes to following accounts and liking or commenting on posts. Taking time to produce quality content will be key in maintaining and increasing engagement rates in the new year.

The Rise of the Micro-Influencer

Social media influencers have been around for years now, and the average user is becoming more perceptive of what these accounts are promoting. That said, Instagram users are better responding to people they know — friends and/or family — over big-time influencers with millions of followers. The rise of nano- and micro-influencers (those with 1,000-9,999 and 10,000-100,000 followers, respectively) are beginning to fare better than larger accounts for brand promotion. Investing in these types of influencers can be extremely beneficial for brands since they usually have stronger relationships with and closer ties to their followers.

Using Stories

More and more brands are using the stories feature on Instagram, which allows an account’s followers to see a quick photo or video for 24 hours. These are usually more casual and fun than regular posts that are permanently visible. Organizations are beginning to use stories on a regular basis to share in-the-moment, engaging snapshots of highly-engaging content. Instagram users are projected to increase watching and responding to stories, making them a fantastic digital marketing tool.