Transforming Your Business Strategy Through Video Marketing With Chris Inman

Chris Inman is the Founder of I.D.E.A. Cleveland, a leading video marketing agency dedicated to helping small businesses transform their marketing strategies through impactful video content. Starting his career in sports broadcasting, Chris shifted his focus to corporate video before realizing the untapped potential of video marketing for small businesses. As a thought leader and content strategist, he is passionate about educating businesses on the power of video and simplifying marketing for companies of all sizes.

Here’s a glimpse of what you’ll learn: 

• [2:45] Chris Inman discusses how small businesses can leverage video for authentic engagement
• [4:55] Creating engaging video content that resonates with your ideal audience
• [8:39] Unique video content ideas for seemingly mundane businesses 
• [11:25] Secrets to effective social media posting strategies
• [17:12] The importance of calls to action and channeling viewers to your platforms
• [20:50] How can you determine if going live is your best strategy?
• [25:42] Selecting the right social media platform to maximize your content’s impact
• [31:24] How to diversify content length to maintain audience interest

In this episode…

In a world dominated by digital content, video marketing emerges as a powerful yet underutilized strategy for entrepreneurs. So how can small businesses leverage video effectively without hefty budgets or extensive resources?

From strategic content planning to viewer retention strategies, content strategist Chris Inman shares how his agency crafts strategic video content that speaks directly to ideal clients. He highlights key strategies like the importance of tailored content, optimizing post frequency, and using analytics to guide content decisions. By addressing common hurdles such as budget constraints and content creation, Chris simplifies the video marketing process, debunking the myth that you need a high-end setup to create engaging videos. His approach involves creating engaging content plans that not only drive audience engagement but also deliver a significant return on investment, even on modest budgets.

In this episode of Alpha Bytes, Alex Zinni chats with Chris Inman, Founder of I.D.E.A. Cleveland, about harnessing the full potential of video to reach business goals. Chris delves into the value of understanding your audience, crafting compelling narratives, and repurposing content across multiple platforms for maximum exposure. He also provides insights on building a personal brand and using data analytics to refine content strategies.

Resources mentioned in this episode:

• Alex Zinni on LinkedIn
• Alpha Key Digital
• Chris Inman on LinkedIn
• I.D.E.A. Cleveland
• “Dr. David Gutman on Weight Loss Medication, Nutrition, and Gut Health” on Alpha Bytes
• Dr. David Gutman on LinkedIn
• Cleveland Nutrition

Quotable Moments:

• “Small business owners can leverage video to speak to their authentic true self, bonding with people in a way corporations can’t.”
• “The key to successful content is knowing your ideal client and creating content that entertains and resonates with them.”
• “If you get out of your head and create some videos, even 50 views can lead to a successful connection.”
• “Video is king, but many have their phones on mute, so captions are essential to stop the scroll.”
• “Don’t overthink the technology; focus on the conversation and how to bring value and keep people engaged.”

Action Steps:

1. Create engaging and educational video content: Small business owners should leverage video to authentically connect with their audience. This addresses the challenge of appearing relatable and trustworthy, which is something large corporations struggle with.
2. Understand your target audience: Developing a detailed avatar of your ideal client helps in crafting content that resonates. This step effectively tackles the difficulty of standing out in a saturated market by focusing on personalized engagement.
3. Utilize captions and calls to action in videos: Adding captions ensures content is accessible even without sound, and calls to action guide viewers toward desired outcomes. This can help convert passive viewers into engaged prospects.
4. Post consistently with a strategy: Aim to post at optimal times, such as three times a week during peak engagement hours. By addressing algorithm fatigue, this strategy enhances content visibility and audience engagement.
5. Focus on repurposing content: Maximize the effort put into content creation by adapting it for different platforms to reach a wider audience. This can help amplify brand presence without the need for a large budget.

Sponsor for this episode…

This episode is brought to you by Alpha Key Digital.

Located in the vibrant heart of Northeast Ohio, Alpha Key Digital delivers revenue-generating digital marketing solutions tailored to plastic surgeons and roofing companies.

From cutting-edge SEO and social media strategies to high-performing websites and PPC campaigns, our expert team is committed to driving measurable results that elevate your brand.

Whether you’re a local business striving to dominate your market or a national brand seeking a competitive edge, our comprehensive suite of services ensures success in today’s crowded digital landscape.

To unlock your business’s full potential, visit our website at https://www.www.alphakeydigital.com/ or book a discovery session with Alex Zinni at https://calendly.com/alex-zinni/30-minute-google-meets-call.