Diagnosis: Dr. Vanek had a website that was not generating ANY leads. PLUS, the previous Digital Marketing that he used ceased to exist! Resulting in his website being no longer maintained. Subsequently, getting no return on his investment.
Result Achieved:
From zero leads to 377 leads generated first year.
Result Achieved:
Total Sales now come in through the Internet. From 5% of sales to 70% from 2016 to 2022.
Result Achieved:
Because of better information on the website this improved the quality of self-qualified leads resulting in and astounding 90% closing ratio!
Yes, Dr. Vanek has amazing credentials, expertise and experience. But what makes him truly special to his patients is how he genuinely cares about each and every patient. We hear this more than any other comment from our patients.
Dr. Vanek will listen to you and “hold your hand” through your entire process, and he has taught his entire staff to do the same. He understands and respects your privacy and sensitivity. His professional but familial approach will quickly help you become very comfortable with him and with how he will help change your life. https://www.mentorplasticsurgery.com/
While Dr. Vanek is a passionate and leading plastic surgeon, his story was not being told. He has worked to become double board certified as both a general surgeon and a plastic/reconstructive surgeon. Achieving even single board certification is a lengthy and rigorous process! His previous Digital Marketing company, without notice, closed their doors and went out of business. It would be an understatement to say his online presence disappeared as a result. Dr. Vanek needed to take action to seek; not only a quick solution, but a reliable, credentialed Digital Marketing Company.
Through networking and research, a representative of Dr. Vanek discovered, through a Western Lake County Willoughby Chamber event, did the introductions between Alex Zinni, owner of Alpha Key Digital and Dr. Vanek.
“I am Dr. Paul Vanek and I have been in Mentor Plastic Surgery since 1996. I’ve used various companies to optimize my website and up my game on social media but none have been better than Alex Zinni. Alpha Key Digital is fantastic. They have the infra structure we need They are very responsive to my needs and they come with a lot of interesting subject matter items that they bring to me and say let’s do this together. Very collaborative, very creative they execute, they get back to me and I get back to them. I have to say that company has really upped my game in social media. I love their content and I like the way they do business. They are very forthright, their prices are great, so if you are looking for an Internet company, you can bank on Alpha Key Digital and Alex Zinni so give them a call.”
First step was to build a new custom website. Built with user experience in mind to lead them down a sales funnel. Specifically designed toward lead generation – with a call to action – to schedule a consultation.
Next – used social media, email marketing and video marketing to generate leads with lead landing pages as the goal.
Created on-page search engine optimization on website. Helping them rank higher resulting in more leads generated.
We used social media, email and google ppc to drive qualified traffic to the website. Then collect the leads and deliver to their sales team as they arrive.
Improved closing ratio of leads because the leads were higher quality, better self-qualified because of the information on the website resulting in an astounding 90% closing ratio.
The website design was such that the prospect was able to gain awareness and interest and knowledge of selecting the right plastic surgeon.
By the time they were ready for the consultation, they were ready to transform.
Alpha Key Digital’s relationship with Dr. Vanek has steadily grown. It started with SEO and Social media – and now it is full service……the relationship has been mutually beneficial.
Take your next steps for a free consultation and analysis of your current situation. Discover how Alpha Key Digital can improve your digital assets and results. Please contact us at:
