While our client has a passion for flooring and offers outstanding customer service, their previous digital marketing agency neglected their ads and their efficiency in getting their message out suffered greatly. Their ad agency did not match their passion for their business. Noticing a drop in online revenue and their ROI on ad spend declining significantly, their frustration grew, and they needed to take action to find a solution to this serious problem.
Through networking and previous relationships, they turned to Alpha Key Digital to see if they would be able to guide them out of this serious problem.
The Alpha Key team went into action. Their analysis showed that for every Dollar spent, our client was WASTING $.60!
This neglect by their previous digital ad agency resulted in very poor sales performance, wasting large amounts of money and ultimately not achieving the targeted ROI.
Once the Alpha Key Team discovered the root cause of the problems, and learning the details of their situation, the Alpha Key Digital team designed a custom solution that would solve their difficulties. This solution would get them the results that they expect and demand.
Finally, Alpha Key converted smart shopping campaigns taking advantage of Google’s new targeting system. Upgrading from smart shopping to performance max moving BestLaminate into the next generation of Google Ads.
The great results are a sum total of all of the actions outlined above.
Today, our client is continuing to achieve the results from Alpha’s effective solutions. Alpha Key Digital continuously collaborates with BestLaminate with weekly review meetings and adjust, improve and finetune as needed.
