Improved click through rate exceeding industry average by 277%
Result Achieved:
13% Click Through Rate versus the industry average of: 4.68%
Exceeding the industry average by an astounding 700%
Result Achieved:
$.22 Cost Per Click
versus the industry average of $1.53
Exceeding industry average by 134%!
Result Achieved:
Savings of $11.48 per CPA - Improved from industry average of $44.73 to $33.25
Facing the challenge of promoting safe travel during the pandemic summers of 2020 and 2021 required creativity. Texas Travel Talk had urgent requests from key clients to create awareness on the many safe outdoor activities for families that are available and exist in the Great State of Texas.
“We had a time sensitive campaign and we relied on Alpha Key Digital to set up and run our social media ads to ensure success of a client project. It resulted in millions of interactions for tourism locations across the state of Texas. We honestly couldn’t have done it without them.”
xTexas Travel Talk learned about Alpha Key Digital through a referral and decided to get in touch.
After learning the details of the situation, the Alpha Key Digital team went into action and designed a sophisticated psycho demographics solution creating a highly targeted audience for Texas Travel Talk. Alpha Key then used Google’s Keyword Planner to ensure all terms were accounted for. Then created copy, and images of the highest quality to attract users.
Alpha Key Digital continuously collaborated with Texas Travel Talk through weekly meetings reviewing the results of the campaign and finetuning as needed. Texas Travel was very pleased with the results.
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