Podcasts are a growing medium for many brands to reach out to new audiences. If you’re unsure whether your business would benefit from creating a podcast, read on: Your audience can take you on the go Podcasts are a great way for your audience to connect with you when they can’t necessarily read your content. Whether it’s at the gym or on their commute to work, podcasts allow you to keep your audience engaged while they are on the move. Podcasts are growing in popularity Over the last several years, more and more people are tuning into podcasts. Their following is growing, and brands are taking advantage of this newer medium Podcasts build a relationship with your audience Podcasts are a great way to personally connect with your listeners. They tend to feel intimate, as though the audience is engaged in a conversation with friends. This allows you to speak directly to your audience in a way that engages and builds trust with them.

If you work with other brands or collaborate with companies, podcasts are an excellent way to showcase this.

Podcasts are a way to repurpose your content Once you begin your podcast, it’s easy for you to take the content discussed and turn it into a blog post, infographic or some other readable piece. Similarly, if you have a blog post that you want to expand on, you can use it as content for a podcast. There is less competition that other forms of media Podcasts are a great way to connect with your audience because they are relatively unique. In fact, in comparison to blogs and videos, podcasts are only a fraction of all media that brands use to communicate with audiences. Podcasts are relatively inexpensive Contrary to popular belief, you don’t need fancy equipment to create a podcast. A high quality mic and a laptop will do it for you, making it one of the most efficient ways to share content with your audience. Podcasts are easy to produce There’s very little you need to worry about when it comes to creating a podcast. In fact, they are often times much easier to create than a blog, newsletter or other written content. Once you have a topic, podcasts tend to lead themselves.

Contrary to popular belief, you don’t need fancy equipment to create a podcast. A high quality mic and a laptop will do it for you, making it one of the most efficient ways to share content with your audience.

You can support your partners If you work with other brands or collaborate with companies, podcasts are an excellent way to showcase this. You can interview other leaders in your industry, get different points of view on a topic, or even just have a discussion with multiple people about your business. The possibilities are endless when it coming to including others in a podcast, and it’s a great way to reach new audiences. It provides a repeat touchpoint for your audience Similar to newsletters and social media, podcasts are another way to create and send consistent content to your audience. Your listeners will hear from you on a regular basis, keeping your brand in the front of their minds. You can build your personal brand If you’re looking to build your own personal brand as well as your company’s, podcasts are a great way to do this. Your personality can shine through when listeners hear your podcast, building your own recognition as well as your business’s.